What is a Brand? By Maria Rodriguez Juez

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  1. What is a Brand ? By: Maria Rodriguez Juez 2. Is it a LOGO ? 3. Is it a NAME ? 4. NIKE 5. Is it TACTICAL ? 6. “A Brand is a PERCEPTION between a promise and an…
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  • 1. What is a Brand ? By: Maria Rodriguez Juez
  • 2. Is it a LOGO ?
  • 3. Is it a NAME ?
  • 4. NIKE
  • 5. Is it TACTICAL ?
  • 6. “A Brand is a PERCEPTION between a promise and an experience that lives in the heart "
  • 7. Why are Brands important?
  • 8. Great brand generate confidence
  • 9. ¿Te gusta conducir? Great brands drive preference through remarkable stories
  • 10. Great brands generate fidelity and their clients become fans
  • 11. Great brands reinvent segments, catergories and even industries
  • 12. 1€ 3€
  • 13. Great brands allow to ask for premium prices
  • 14. How to build Brands?
  • 15. From the Brand Idea
  • 16. UNA ACTITUD GANADORA
  • 17. + + + + + Servicio RSC Logo Tienda + Producto Online Lema Campañas Y … UNA ACTITUD GANADORA
  • 18. Brands have the power to change the world By: Maria Rodriguez Juez
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