Video Marketing 101: Basic Methods That Truly Work!

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  1. Video Marketing 101: Basic Methods That Truly Work! Do you want to learn more about using video marketing to promote your business? Are you not quite sure what it…
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  • 1. Video Marketing 101: Basic Methods That Truly Work! Do you want to learn more about using video marketing to promote your business? Are you not quite sure what it means or how you get started? If so, you may just need a bit more information on the subject. By reading the following article, you can educate yourself about video marketing. Watching successful viral videos is the best way to get an idea of what makes a video popular. Stay up to date with new trends, check social networks and various sites your target audience loves and put together a list of characteristics you recognize in the viral videos you see. The biggest aspect of your video marketing should be your content. Without excellent and relevant content, your video marketing will fail. If viewers are not interested in your videos, you will not be able to make a sale. Make sure that you have interesting and relevant content to be successful with video marketing. Try not to stress out if your video is not perfect. People are more likely to relate to a video that shows real people, rather than a polished ad that reeks of commercialism. Write your content out carefully, then practice saying it over and over. Then, shoot it and post it. Try using others in your videos. This will give people the idea that you are not full of hot air. While it may be a little difficult to convince someone that the people in your video are truly fans of you and your products, it comes across better than always doing videos alone. Think about creating a viral video. Viral videos are videos that are shared on social media websites and explode in popularity. Be careful, though. Some people on the Internet can see right through a viral video attempt, and it can end up as a failure. Be creative and make a video that people will actually want to watch. Humor is always a plus. The very first thing you need to do is simply get your videos out there. Start making some and see what catches people's eyes. You need to find out what topic you know the most about and figure out a way to make it interesting. People want to be entertained. People desire the truth! You should talk about things you care about and never lie to your audience. Being natural or authentic can help viewers enjoy the videos and keep coming back for more from you. To supercharge your video marketing efforts consider running a video marketing campaign. With a video marketing campaign, you will offer daily videos that will be shared on your website as well as on video sites such as YouTube. Do not forget to share your videos with your customers using email and social media.
  • 2. Be sure that you use attractive people in your video marketing campaign. While it seems wrong on some level, it is a fact that people respond better to very attractive people. If you do not have attractive people that you know that will help you out you should look into hiring actors. Place videos on your own sites as well as on YouTube. This will allow people to watch your video on your site, within easy reach of your products or services. Don't worry about losing views, as Google counts views of a video regardless of whether they are from YouTube itself or embedded on another site. If you want to find success in your video marketing campaign, you need to be real and forthcoming. Don't litter your videos with a hidden agenda. Don't try to pass of videos attempting to market a specific http://www.internetmarketing.com/blog/ product as anything else. Use comments to converse with your customers. Develop a reputation as an expert for whatever niche you are in, and network with others in your field. A great video marketing tip that any business can use is to find experts in your field and interview them. This not only gives you access to important and reliable information, but it also gives your business a sense of credibility. Trade shows are a great place to find experts willing to get interviewed.
  • 3. Using the right keywords is important when marketing your video. Keywords will help people to find you through search engines. Try to use phrases along with single words. For instance, if your video is about cookies you can use the phrase "baking chocolate-chip cookies." This will allow you to be found much easier. Do you often receive the same questions about the products you sell? If this is the case, you can search for videos to help you learn more. Just let your customers know how to use a product, how to fix a product or even how VA Hangouts to un-box your product and they'll lap it up. Try cutting your longer videos into smaller segments. Many video marketers don't consider the audience's attention span, so they make videos that are too long. Most people will not watch a 10-minute video about a single product. Try breaking a long video like that into multiple pieces that can be released once each day. Keep your videos at under half a minute, unless you are imparting knowledge to your viewers. A lot of people do not want spend a lot of time doing much these days, so you have to get their attention right away. Get your viewers interested in your video right away by starting with an issue, a question or showing a short preview of the best part of your video. Viewers should understand right away what the video is about and get a good idea of the kind of quality information they are going to find if they keep watching. If your business is product based, consider creating a video demonstrating how your products are used. Think of it as an infomercial of sorts. When people see how a product is used, they are much more likely to purchase it. It also gives you a great forum to discuss the benefits of your product. Have any of these tips sparked an idea in your mind? Do you feel like you have an idea of how to start a successful video campaign after having read this article? Hang on to that inspiration, and use the advice from this article as you design your next video marketing campaign!
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