Video email marketing template

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  1. Video email marketing template In this file, we share with you all information that related to video email marketing template such as video marketing tips, video…
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  • 1. Video email marketing template In this file, we share with you all information that related to video email marketing template such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. Use video in your email campaigns The Top Question about Video in Email Marketing A lot of people ask me “Ian, can I stream video playback in an email?”. The answer to this question is sort of. The image below outlines which email clients support video, but as you’ll notice, you have to be careful with this pie chart. Because the two major email clients (Outlook and Video marketing. Free pdf download examples Page 1
  • 2. Gmail) do not support video playback, you have to get a bit creative to give your readers an interactive video experience. That said, here’s my 4 tips to work around the playback challenge and incorporate video in your emails: 1. Within your email, include an image from your video and put a play button over top of it to mimic the look of a typical video player: Here you’re adding a visual indication that a video is part of your email with the play button. When readers are prompted with this play button, they’ll click the image and be directed to a landing page – or a branded video sharing page – with your video embedded. Using a compelling image to link readers to your video content within email works really well to increase click through rates. You can also use a GIF instead of a static image; however, you should choose an ideal first image for the GIF in case the email client does not support GIFs (darn Outlook), and freezes at the first image. 2. Embed video on your landing page and set it to auto-play: Because you’re technically redirecting folks to a landing page with your video embedded, you’ll want to catch their attention right away and auto-play is a surefire way to do this (it also requires less clicks from your viewers). 3. As a general guideline, your video should be 30-90 seconds for top of funnel campaigns and 1-30 minutes for individuals further down the funnel: Video marketing. Free pdf download examples Page 2
  • 3. Because attention spans will vary depending on a prospect’s progression through the sales funnel, you’ll want to make sure your emails, and the videos within those email campaigns, are highly targeted. When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. The whole point is to attract new contacts and guide them into the sales funnel. For prospects you’re targeting who are further along in the funnel, consider including videos to answer questions you know they have about the product, detailed product demos, or personalized videos about how the product solves problems within their industry. 4. Place a call to action during, or at the end of the video that suggests a clear next step for your audience: If you’ve managed to get your readers to become viewers, you’ll definitely want to direct your them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video. Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation. Here’s an example CTA I built for the end of a video: Video marketing. Free pdf download examples Page 3
  • 4. My video call to action You can also check out some best practices for video CTAs by my buddy Micheal Litt in his Demanding Views post. Tracking & Measuring your campaign You can send as many emails as you want, but if you aren’t tracking responses, you won’t know if your videos are effective or not. All email marketing systems can tell you who’s clicked on your email, and which links they clicked within the email – video or otherwise. Tracking beyond this info is where things get more interesting. For our video campaigns, we use Vidyard to track not only who watches the video, but how long each individual viewer watched our video and where they dropped off or lost interest. For instance, if Steve watches our home page video, but never returns to our site, it’s safe to assume he was not as engaged with our content as Monica, who watched our Eloqua integration video, visited our blog, and watched more video content on our Space Academy. Capture new leads with forwarded emails If someone really likes your email/video they may forward it to a friend. If their friend’s contact information isn’t stored in your marketing automation or customer relationship management system, you’ll want to make sure there’s some way for this new contact to put up their hand and request more information. Video marketing. Free pdf download examples Page 4
  • 5. Vidyard offers email gates that can be added before the video plays and customizable calls-to-action that follow the video wherever it’s viewed. Optimizations like this can help you capture lead data anywhere your video goes, and it’s important to have this sort of strategy for capturing information from viewers who want to self-identify as interested prospects. Oh the places your video will go! What if someone likes your content so much that they publish it elsewhere (blog, press, social media etc.)? Or if they use your video within re-published content? Well, the same functionality will apply. You still get all the data, lead generation, and the built in calls to action regardless of where your video ends up out on the Internet. This applies to YouTube annotations, and Vidyard’s calls-to-action. If you’re using video in your email campaigns, how’s it working? How are you tracking your success? What’s your average click through rate when you include videos? Tell me in the comments below – I’d love to hear about what’s working and if you find these tips helpful! Video marketing. Free pdf download examples Page 5
  • 6. II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Video marketing. Free pdf download examples Page 6
  • 7. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Video marketing. Free pdf download examples Page 7
  • 8. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 8
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