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  1. Mark K. Lane 26038 Thorpe Ct., Grosse Ile, MI 48138 Phone: (313)727-5846 Email: markklane@gmail.com SUMMARY Performance-drivenpublicrelationsspecialistwithover15…
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  • 1. Mark K. Lane 26038 Thorpe Ct., Grosse Ile, MI 48138 Phone: (313)727-5846 Email: markklane@gmail.com SUMMARY Performance-drivenpublicrelationsspecialistwithover15 yearsof experience generatingand creating engagementopportunities. Resultsdrivenexpertinbuildingrelationships,buildingbrands,fundraising, planningspecial events,mediatraining,creatingandimplementingdigital strategies,managingstaff, teambuilding,contractor&volunteer managementandcreative problemsolving HIGHLIGHTS OF QUALIFICATIONS  PublicRelationsExpert/Professional  Community&CivicEngagement  BudgetManagement  Digital Marketingacrosspopularsocial mediaplatforms  Implementationof multi-mediamarketingstrategies  Designingadvertisingandpromotional materials EXPERIENCE Director of PublicRelations& Special Events,8/07-Present  IdentifyanddevelopstoriesthathighlightGoodwill’smissionandimpactinthe community.  Establishedandmaintainstrong relationshipswithkeymediaoutletsand businessesinDetroit area.  Planningandmanagingall publicrelations/special eventactivitiesacross organization’s programs,retail stores,businessservices,socialventures,advertising,andall othermedia.  Developandoversee departmentbudgetof $350,000 for publicrelations,marketing, advertising,and developmentcampaignsfororganization.  Developpublicrelationsstrategyforrebrandingandexecutinglaunch of organization’sretail storesaftera 10 yearretail absence fromthe MetroDetroitmarket.  Servingasspokespersonfororganization’smission,creatinganddevelopingnewsreleases, social mediaupdates,talkingpoints,strategypapers,speeches,andeventscripts.  Directand developall special events/fundraisingcampaignsincluding,butnotlimitedto,the Goodwill Golf Classic,AwardsLuncheon,RockforJobs,PassitForward anddirectmail.  Developandcreate relationshipswithlocal andnational businessleaders.  Developandimplementdigital mediastrategyforthe marketthatincludedmaximizingsocial mediainteraction withcommunitypartners,constituencygroupsanddonors. SeniorAccount Executive & Director of VideoProductionServices,9/04-8/07 Marx Layne & Co.Marketingand PublicRelations,FarmingtonHills,MI  Responsible foroversightof accountteamsand budgetswhileimplementingpublicrelations initiativesforawide range of clients,fromnon-profitorganizationstoFortune 100 corporations  Developedstrategicpitchesforlocal, regional,andnational media.
  • 2.  Createdvideoproductionservicesdivisiondedicatedtocreatingcorporate,new product, productdemonstration, mediatraining, salestraining,presentationdevelopment,clientmedia training, archival,trade show,andpromotional videos.  Creatednewmediaservicesdivisiondedicatedtodevelopingmarketingstrategiesutilizingaudio and videopodcastproduction.  Developedfirst-generationonlineandsocial mediaprogramsforclients Account Team Lead/Product Narrator/Product Specialist:OnStar Corporation, 1/02-8/04 Gail & Rice ProductionsInc.,Southfield,MI  Travelednationwide tomajorconventionvenues  Deliveredscriptedmaterial toattendeesandpresentedone-on-onedemonstrationsof respective products. President/Writer/Producer/Videographer,4/01-8/04 On The Mark ProductionsInc.,Dearborn,MI  Developedcreative andinformational productionstovideo,cd-rom, DVD,andInternet.  Wrote,produced,andprovidedvoice-overfortelevisionandradiocommercials. SeniorProducer/Writer/Talent/Videographer,4/01-8/04 State ChampsHigh School SportsShow, WDIV-TV 4, Southfield,MI  Responsible foroversightof all scripting,editing,andvideoproductionof bi-weeklyshow.  Generatedandresearchedstoryideas andconductedinterviewswithhighschool andcollege athletes.  Winnerof 2 EmmyAwardsfor Local ProgrammingSports& Entertainment Sports Producer/Writer/Editor,8/00-4/01 WDIV-TV 4, PostNews weekStation,Detroit,MI  Wrote scripts foron-airpersonalities,producedandsupervisededitingof aweeklysportsshow entitled“SportsFinal Edition,The LockerRoom”,aswell asthe 5, 6, and 11pm DailySports segments.  Researched,identified,and produced newsworthymaterial  Directedandconductedinterviewswithcollege andprofessionalathletes EDUCATION Specs Howard School ofBroadcast Arts, Southfield, MI  Radio & Television Broadcasting Certificate Detroit College ofBusiness, Dearborn, MI  Concentration in Marketing Henry Ford Community College, Dearborn, MI  Concentration Jazz Studies ACCOMPLISHMENTS *Crain’s2009 Innovatorof the Year *Hermes2009 Creative Awardwinnerfor“BroadcastingforJobs”MediaResponse *2009 Michigan Non-ProfitPacesetterof the Yearfor use of social mediatoolsinpromoting organization’sbrand *MarCom 2010 PlatinumAwardwinnerfor“ScoopyD” Multi-PlatformCommunicationCampaign
  • 3. *NamedHermes2011 GoldAwardwinnerforGoodwill’s *Instrumental inGoodwillAchievingCrain’s2011 BestManaged Non-Profitand EY’sEntrepreneurof the Year Finalist2014 & 2015 PERSONAL Married with2 children Director- Baseball Program/Coach–Grosse Ile YouthRecreationAssociation(GIYRA) Musician– Saxophonist&VocalistformusicgroupMotor Honey Member– PublicRelations Societyof America(PRSA)
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