The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS]

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  This books ( The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] ) Made by David Rogers About Books Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers s decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today s greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. To Download Please Click https://bestbookonlines.blogspot.co.uk/?book=0231175442
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  • 1. The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS]
  • 2. Book details Author : David Rogers Pages : 304 pages Publisher : Columbia University Press 2016-04-08 Language : English ISBN-10 : 0231175442 ISBN-13 : 9780231175449
  • 3. Description this book Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers s decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models- and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by- step planning tools, he distills the lessons of today s greatest digital innovators and
  • 4. makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers s decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today s greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. https://bestbookonlines.blogspot.co.uk/?book=0231175442 Buy The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] Full, Best For The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] , Best Books The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] by David Rogers , Download is Easy The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] , Free Books Download The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] , Free The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] PDF files, Read Online The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] E-Books, E-Books Free The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] Full, Best Selling Books The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] , News Books The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] Complete, Easy Download Without Complicated The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] , How to download The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] Best, Free Download The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] by David Rogers
  • 5. If you want to download this book, click link in the last page
  • 6. Download Free The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) [NEWS] Complete Click Below Click this link : https://bestbookonlines.blogspot.co.uk/?book=0231175442 if you want to download this book OR
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