The benefits of using mobile marketing strategies

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  Mobile marketing is advertising on or with a mobile gadget, such as smartphones, tablets and portable media players. More and more businesses are already implementing mobile marketing methods but there are still more businesses that are reluctant in using them. For more detail about bristol business management consultant, please visit this website: http://www.stephenccampbell.com/
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  • 1. Page 1
  • 2. B efore this year is over, there will be more mobile devices on earth than people and this increasing usage of Internet-ready smart phones and tablets has altered the way consumers do banking, payments, budget planning and shopping. Buyers use their smart phones and tablets to obtain product information and store locations, research prices, confirm product availability, read reviews, secure discount codes, and scan bar codes. With social media readily accessible on mobile gadgets, businesses can interact with their clients more effectively and build online communities around their brand. Additionally, the number of individuals making purchases directly from their smart phones and tablets is growing. The products bought through mobile transactions vary, with apparel as well as food and beverages being the most common. Smart phones and tablets, like smart phones, aren’t going to fall out of vogue, at least anytime soon, so it is obvious that leveraging these heavily used devices can boost your bottom line. It does not come as a surprise why the prospect of reaching shoppers by means of their smartphones is tantalizing for businesses. People are now spending a longer period on their mobile gadgets and this trend will more than likely persist into the future. Many experts even anticipate that mobile Internet will outplace desktop Internet usage in 2014. How you can adopt mobile marketing Mobile marketing is the nearest you can get to the consumer. Companies can leverage on that proximity to determine if a target shopper is near or in their stores and surprise them with immediate messages or coupon codes. You can also customize your advertisements to mobile users depending on their present location. On top of that, shoppers also use their smart phone to scan QR codes which are Page 2
  • 3. basically 2D images that enable a customer to check out a webpage effortlessly. By simply taking a picture of the code and making an app in the device read it, consumers are saved from the trouble of typing in an otherwise unwieldy URL to get product or price details. Aside from that, many companies nowadays are also taking advantage of the fact that increasingly more consumers are using their smart phones and tablets to play games. In an effort to engage potential and old customers, businesses display promotional messages in mobile games or even sponsor entire games. This method is appropriately called mobile advergaming. Lastly, many businesses also make proprietary mobile applications to keep their customers in the loop of new products, services, and events as well as offer a simple way to shop and order on the web. If you want to know more about incorporating mobile marketing to your promotional efforts, please tap here. To find out online marketing for business uk , drop by this site regularly. Page 3
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