Tesla Model S: Making the most of the greatest car in the world

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  Presentation from Teslive Conference.
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  • 1. TESLIVE and TMC are independent of Tesla Motors
  • 2. THE MODEL S EXPERIENCETHE MODEL S EXPERIENCE Making the Most of theMaking the Most of the Greatest car in the WorldGreatest car in the World David MorseDavid Morse (dsm363)(dsm363) Todd HuttonTodd Hutton (TMSdoc)(TMSdoc) Katherine StoneKatherine Stone (GeekGirls)(GeekGirls) Greg PapayGreg Papay (Catteldog)(Catteldog) TESLIVE and TMC are independent of Tesla Motors
  • 3. Tesla Model S:Tesla Model S: Go Where You HavenGo Where You Haven’t Gone Before!’t Gone Before! Greg Papay, FAIAGreg Papay, FAIA Lake|Flato ArchitectsLake|Flato Architects CattledogCattledog TESLIVE and TMC are independent of Tesla Motors
  • 4. TESLIVE and TMC are independent of Tesla Motors
  • 5. TESLIVE and TMC are independent of Tesla Motors
  • 6. TESLIVE and TMC are independent of Tesla Motors
  • 7. Purpose Performance Beauty Responsibility Harvard: No Princeton: No Stanford: No Yale: Maybe (= No) Berkeley: Yes (No Housing) Cal Poly SLO: Yes (Really) TESLIVE and TMC are independent of Tesla Motors
  • 8. TESLIVE and TMC are independent of Tesla Motors
  • 9. TESLIVE and TMC are independent of Tesla Motors
  • 10. TESLIVE and TMC are independent of Tesla Motors
  • 11. TESLIVE and TMC are independent of Tesla Motors
  • 12. TESLIVE and TMC are independent of Tesla Motors
  • 13. The motor’s the size of a watermelon, but it’s not in there… You don’t get how CRAZY this is… TESLIVE and TMC are independent of Tesla Motors
  • 14. TESLIVE and TMC are independent of Tesla Motors
  • 15. TESLIVE and TMC are independent of Tesla Motors
  • 16. TESLIVE and TMC are independent of Tesla Motors
  • 17. TESLIVE and TMC are independent of Tesla Motors
  • 18. TESLIVE and TMC are independent of Tesla Motors
  • 19. TESLIVE and TMC are independent of Tesla Motors
  • 20. TESLIVE and TMC are independent of Tesla Motors
  • 21. …in a span of about 60 seconds (approach car, beautiful, handles extend, OMG, get in, stunning, flat screen stares at them, panoroof slider bar, foot on brake, speedometer flips over, roll away silently, first straightaway punch it, memories of first rollercoaster ride, fat-ass grins all over faces) they are shot out the birth canal into the bright light of a new, awesome world Tesla = Apollo Program TESLIVE and TMC are independent of Tesla Motors
  • 22. …And then they think… NO WAY. As in: NO WAY has this freaking out-of- nowhere company kicked sand in the face of 100 years of auto- making. NO WAY have they done it, NO WAY is it American, NO WAY is it 8,000 laptop batteries flipped back and forth in the right kool-aid. NO WAY did you just buy another one from that super-sized iPad, NO WAY did I just laugh my head off driving in a loop around your neighborhood! TESLIVE and TMC are independent of Tesla Motors
  • 23. …It’s our Apollo Program. People are proud of it. Of the balls to try it. Of the audacity to pull it off. People we don’t even know are proud of us for buying it. They feel like they’ve bought it by seeing it or riding in it. No one is lukewarm about it. Is this how Columbus felt? I think everyone’s pumped that someone can still kick ass and take names, without going to war to do it. It’s sort of indescribable. Eva Nicolas Isabella Cattledog (Pica) TESLIVE and TMC are independent of Tesla Motors
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