SXSW, the famous digital festival.

Please download to get full document.

View again

All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
 13
 
  Like every year, BETC Digital travelled to Austin to bring you fresh inspiration and new ideas from SXSW, the famous digital festival. Where is digital heading in the following years? We attended conferences by people such as Eric Schmidt, Julian Assange or Edward Snowden to gather their views of the topic.
Related documents
Share
Transcript
  • 1. SOUTH BY SOUTHWEST INTERACTIVE 2014 #SXSWBETC @betcdigital
  • 2. WHAT IS SXSW?
  • 3. 2M @MENTIONS CONFERENCES SXSW INTERACTIVE IS THE LEAD FESTIVAL FOR INNOVATION & CREATIVITY IN THE TECH FIELD 5" 1300 40K ATTENDEES 2000 SPEAKERS DAYS OF FESTIVAL " FOR EMERGING TECHNOLOGIES, " CREATIVITY AND NEW IDEAS
  • 4. IT’S THE BEST PLACE TO GET INSPIRED BY TECH LEADERS, INNOVATORS… Eric Schmidt Chairman of Google Stephen Wolfram Inventor of the Wolfram Alpha answer engine Neil deGrasse Tyson" Rockstar Astrophysicist Dean Kamen Inventor of the Segway and founder of FIRST
  • 5. STIMULATING ATTENDEES FROM VERY DIVERSE BACKGROUNDS Bruce Sterling Famous Sci-fi author Glenn Greenwald Journalist. Worked on the NSA/Edward Snowden case Anne Wojcicki" Founder of 23andMe Danah Boyd Social media scholar
  • 6. Julian Assange The Messiah of the internet Edward Snowden Whistleblower Chris Soghoian" Activist at American Civil Liberties Union BUT ALSO AN OPPORTUNITY TO LISTEN TO ACTIVISTS
  • 7. THIS YEAR ALSO HAD A FRENCH TOUCH
  • 8. AND LET’S NOT FORGET GRUMPY CAT
  • 9. REMINDER OF LAST YEAR
  • 10. The makers’s movement The sharing economy LAST YEAR’S VIBE WAS UPBEAT, POSITIVE & FULL OF HOPE
  • 11. HUMANITY UNLIMITED: THE HUMAN API, WEARABLE TECHNOLOGY AND OMNISCIENCE
  • 12. ELON MUSK:" HOW TO IMPROVE THE HUMAN RACE
  • 13. HAPPY HOUR IS
  • 14. WE LIVE IN A WORLD THAT WE DON’T UNDERSTAND ANYMORE AND IT’S SLIPPING AWAY FROM US
  • 15. WELCOME TO A NEW DARK AGE? 1
  • 16. THE WORLD IS INCREASINGLY COMPLEX AND THE DEFINITION OF PRIMARY SKILLS IS SHIFTING
  • 17. «In the automated world, income will go up for people who work with computers and robots, and down for others.» Eric Schmidt - Executive Chairman of Google PEOPLE RUN THE RISK OF BEING LEFT BEHIND
  • 18. “ The right to oblivion doesn’t exist anymore” Eric Schmidt – Chairman of Google THE RIGHT TO OBLIVION IS A THING OF THE PAST
  • 19. «We're not far from a world in which people take out insurance policies against things they do or say online» Jared Cohen - Director of Google Ideas WE HAVE TO TAKE OUT INSURANCE FOR WHAT HAPPENS ONLINE"
  • 20. Julian Assange Wikileaks founder « This penetration of the internet by the NSA and GCHQ [British spy agency] is the penetration of our human society. It means there has been a militarisation of our civilian space. A military occupation of our civilian space … is a very serious matter.” » I CAN’T TRUST MY GOVERNMENT TO RESPECT OR DEFEND MY RIGHT TO PRIVACY ANYMORE
  • 21. “We need a watchdog that watches Congress.” WE - AS PEOPLE AND ENTREPRENEURS – ARE THE LAST WATCHDOGS Edward Snowden - NSA whistleblower «The NSA is setting fire to the future of the internet and you guys are the firefighters.»
  • 22. I CAN’T TRUST PRIVATE COMPANIES WITH MY PERSONAL INFORMATION «We're pretty sure your data is safe with us. But there isn't a way to be absolutely sure you're secure.» Eric Schmidt - Chairman of Google “These companies are advertising companies and privacy is not their primary concern.» Chris Soghoian - Activist
  • 23. I CAN’T EVEN COUNT ON ACTIVISTS TO FIGHT THE GOOD FIGHT OF PRIVACY
  • 24. THEY DON’T UNDERSTAND WHAT HAPPENS WITH THEIR PERSONAL INFORMATION
  • 25. 2 KEEP CALM CODE CODE AND ENCRYPT YOURSELF
  • 26. Secret Value creation: 20M$ Recently made a fund raising of 10M$ last march Snapchat Value creation: 2M$ Active users: 30 million Whisper Value creation: 200M$ Users: 2 million users in 2013 1,5 billions of pages view/month Yik Yak Messenger Value creation: 200M$ Active users: 100 000 in 3 months AS PRIVACY BECOMES A MAIN CONCERN, SOCIAL TOOLS BASED ON ANONYMITY THRIVE
  • 27. BUT WHAT IS ANONYMITY AND CAN I TRUST THESE NETWORKS? Ephemerality, Anonymity, Pseudonymity Fifty Shades of Anonymity
  • 28. TEENAGERS BECOME THE NEW MASTERS OF BYPASS STRATEGIES
  • 29. « […] as this teenager who, every day, when adults connect, delete his Facebook account before, every night, when adults sleep, reactivate to remove again the next day, and so on. Other technic used by teenagers: exchange, in view of all, coded messages that only can understand. » Ici une slide Danah Boyd - en plus sur ce que Author of It’s complicated raconte Danah Boyde THEY DEVELOP TACTICS THAT PARENTS WOULDN’T EVEN BEGIN TO THINK OF
  • 30. I HAVE TO TEACH MY CHILDREN HOW TO PROTECT THEMSELVES Jared Cohen - Director of Google Ideas « Parents should have the ‘digital permanence’ conversation with their child before the birds-and-bees talk.»
  • 31. THE CORE OF THE DEBATE NOW IS A MATTER OF TRADE / OFF
  • 32. Do you want a service that is free and user-friendly? AND GIVE UP OUR DATA TO FUND THE SERVICE Do you want to keep your data secure? / A NEW MENTAL SHIFT TO MAKE / BUT PAY FOR IT OR USE SECURE TOOLS THAT ARE IMPOSSIBLE FOR THE AVERAGE PERSON TO USE
  • 33. «In our data-saturated economy, privacy is becoming a luxury good. Last year I spent more than $2,200 and countless hours trying to protect my privacy » Julia Angwin, New York Times Blackphone promises to protect you from the NSA, or anyone else looking to check out your private data. Unveiled at the Mobile World Congress in February, the phone costs $629. DO I REALLY WANT TO PAY FOR MORE PRIVACY?
  • 34. DO I REALLY WANT TO PAY FOR MORE PRIVACY?
  • 35. NEW PERIMETERS OF EMPOWERMENT
  • 36. MY BODY 3AUGMENTED How humanity can upgrade itself
  • 37. WEREABLES WERE JUST THE FIRST STEP BEFORE EMBEDABBLES Chairman of Foursquare w/ Google Glass Google Nexus WatchFitbit Jawbone
  • 38. WEREABLES WERE JUST THE FIRST STEP BEFORE EMBEDABBLES Chairman of Foursquare w/ Google GlassGoogle Nexus Watch Fitbit Jawbone
  • 39. CELL IS THE NEW HARDWARE
  • 40. Empathic Threads A WORLD WHERE YOU CAN MONITOR YOUR EMOTIONS AND MENTAL HEALTH THROUGH WEARABLE SENSORS
  • 41. Nanotechnology: How can small devices solve big health problems COMMUNICATION BETWEEN MAN AND MACHINE IS POSSIBLE AT A CELLULAR LEVEL, OPENING NEW FIELDS OF RESEARCH
  • 42. 23andMe A genomics company founded by Anne Wojcicki A WORLD WHERE YOU WILL BE ABLE TO DECRYPT YOUR OWN GENOME
  • 43. Karen Sandler wants her heart implant software to be available in Open Source to allow constant upgrading. WELCOME TO THE AGE OF BIOENGINEERED BODIES Karen Sandler
  • 44. CONVERT TO SCIENCE: Science & tech can save the world 4
  • 45. « A scientist is just a kid who never grew up. » Neil deGrasse “As professionals, as parents, as Tyson , Rockstar Astrophysicist citizens, the technical community has to be available to reach out to show kids that science is cool, it's fun” WE HAVE A DUTY TO INSPIRE YOUNG PEOPLE TO BE SCIENCE AND TECHNOLOGY LEADERS Dean Kamen - Inventor of the Segway and founder of FIRST FIRST: an association to engage young people in exciting mentor-based programs that build science, engineering and technology skills FIRST’s Robotics Competition
  • 46. Yana and Bo Two robots teaching children how to code Scratch - A free kid-friendly programming TEACHING CHILDREN HOW TO CODE IS NOT MADNESS, IT’S THE FUTURE language developed by the MIT Robot Turtles - A board game to introduce 3-years-olds to the basics of programming
  • 47. «Imagine a future where there's no distinction between code and data. Where computers are operated by programming languages that work like human language» Stephen Wolfram - Inventor of Wolfram Alpha THE IDEAL OF A WORLD WHERE PROGRAMMING LANGUAGE WORKS LIKE HUMAN LANGUAGE IS FINALLY COMING TO LIFE
  • 48. HUGE HUMAN PROBLEM SCIENCE IS NOT JUST FOR SCIENTISTS, IT’S HERE TO SAVE THE WORLD IT’S THE 21ST CENTURY, AND CAR ACCIDENTS ARE STILL ONE OF THE MOST IMPORTANT DEATH FACTORS
  • 49. RADICAL SOLUTION HUGE HUMAN PROBLEM SCIENCE IS NOT JUST FOR SCIENTISTS, IT’S HERE TO SAVE THE WORLD IT’S THE 21ST CENTURY, AND CAR ACCIDENTS ARE STILL ONE OF THE MOST IMPORTANT DEATH FACTORS ERRADICATE CAR ACCIDENTS
  • 50. RADICAL SOLUTION HUGE HUMAN PROBLEM BREAKTHROUGH TECHNOLOGY SCIENCE IS NOT JUST FOR SCIENTISTS, IT’S HERE TO SAVE THE WORLD IT’S THE 21ST CENTURY, AND CAR ACCIDENTS ARE STILL ONE OF THE MOST IMPORTANT DEATH FACTORS ERRADICATE CAR ACCIDENTS BUILD SELF-DRIVING CARS
  • 51. RADICAL SOLUTION HUGE HUMAN PROBLEM BREAKTHROUGH TECHNOLOGY SCIENCE IS NOT JUST FOR SCIENTISTS, IT’S HERE TO SAVE THE WORLD IT’S THE 21ST CENTURY, AND CAR ACCIDENTS ARE STILL ONE OF THE MOST IMPORTANT DEATH FACTORS ERRADICATE CAR ACCIDENTS BUILD SELF-DRIVING CARS 10X IT
  • 52. RADICAL TECHNOLOGY BRINGS RADICAL CHANGE
  • 53. EVEN PLANET-SIZED PROBLEMS Google Project Loon Project Loon is a project being developed by Google with the mission of providing Internet access to rural and remote areas. The project uses high-altitude balloons placed in the stratosphere at an altitude of about 20 mi (32 km) to create an aerial wireless network with up to 3G-like speeds.
  • 54. EMPOWERED CREATIVITY: How it can change the world 5
  • 55. CREATIVITY IS THE NEW ALGORITHM
  • 56. Do you collage the internet ? TECHNOLOGY CAN SIMPLIFY CREATIVITY
  • 57. IBM «Cognitive Cooking» Truck. Food computation: cooking with a little help from data science can create unprecedented culinary sensations TECHNOLOGY CAN AMPLIFY CREATIVITY
  • 58. COMBINING CREATIVITY AND ALGORITHMS
  • 59. CONCLUSION: KEY TAKEAWAYS FOR BRANDS
  • 60. PEOPLE ARE AT LOSS WITH NO CONTROL OVER THEIR DIGITAL LIFE WITH FEAR ABOUT THE FUTURE
  • 61. PEOPLE FEEL LIKE THEY ARE BEING LEFT BEHIND
  • 62. HOW CAN WE HELP PEOPLE DEAL WITH THE TRADE OFF?
  • 63. # START WITH GOOD INTENTIONS # INFORM # TEACH # PROTECT # LEAVE PEOPLE A CHOICE # BE RADICAL
  • 64. Big data is still a great opportunity. But if you want to harvest data from your customers, you’ll have to be very transparent about it and offer START WITH GOOD INTENTIONS the option to opt out easily.
  • 65. “GOOD” IS THE NEW BUSINESS PLAN
  • 66. TRANSPARENCY TURNED RADICAL
  • 67. Big data is still a great opportunity. But if you your customers, INFORM want to harvest data from you’ll have to be very transparent about it and offer the option to opt out easily.
  • 68. GMAIL INFORMS ITS USERS ABOUT HOW THEIR INFORMATION IS BEING USED
  • 69. LEAVE PEOPLE A CHOICE Big data is still a great opportunity. But if you want to harvest data from your customers, you’ll have to be very transparent about it and offer the option to opt out easily.
  • 70. Pinterest tracks its users’ information of course, but the company is keen to assure users that the tracking is completely down with the Do Not Track option. OFFER PEOPLE THE OPTION TO OPT OUT
  • 71. Big data is still a great opportunity. But if you your customers, PROTECT want to harvest data from you’ll have to be very transparent about it and offer the option to opt out easily.
  • 72. BRING BACK ANONYMITY TO THE BIG DATA GAME
  • 73. Big data is still a great opportunity. But if you want your BE customers, RADICAL to harvest data from you’ll have to be very transparent about it and offer the option to opt out easily.
  • 74. RADICAL SOLUTION HUGE HUMAN PROBLEM 10X IT BREAKTHROUGH TECHNOLOGY DON’T THINK +10%, 10X IT!
  • 75. NO MORE RARE EARTH MINERALS ON THE PLANET? LET’S GO MINE ASTEROIDS! 10X IT WE SAID
  • 76. SY NY
  • 77. Olivier Vigneaux olivier.vigneaux@betc.com @laviematerielle Sébastien Houdusse Sebastien.houdusse@betc.com @osebho
  • Related Search
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks