Social Media Marketing For Business Growth

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  Social media can have a profound impact on your business. Keeping in mind that not all social media platforms are right for your particular marketing plan, read on for information on a few more sites and networks businesses are using to share content and insert their name and product into online community discussion.
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  • 1. Social Media Marketing For Business Growth It’s no secret that social media can have a profound impact on your business. Which type of social media best suits your business is, understandably, dependent on the type of business you run. Some industries can utilize all the web has to offer to its advantage, while other establishments might need to take a more concentrated approach. To help you figure it out, we have compiled a list of the most popular and beneficial social media types and what they can – or can’t – do for you. Relationship Networks Ah, Facebook. The definitive social network. It lets you share photos of Little Jimmy’s third birthday, debate Kennedy assassination conspiracies, and upload images of your lunch. Fun stuff. But how does that help drive your business? Sharing and caring, that’s how. Let’s start with the “caring.” A Relationship Network offers your business a chance to connect with current and potential consumers on a personal level. You can use this medium to ask for customer input and answer customer questions through text, images, or video. Reaching out, listening to, and responding to your clientele builds trust, and trust brings business.
  • 2. Media Sharing Networks Back to “sharing and caring.” By reaching out to customers through a relationship network, you show you care. Now it’s time to share. Media Sharing Networks are defined as such because images are the primary focus. While Facebook and Twitter, for example, both have the means for video and image sharing, the majority of posts are text. The driving force behind network channels such as Flickr and Instagram is images. YouTube and Vimeo are prime examples of Media Sharing Networks that focus on video. Does your business need to establish a presence on a Media Sharing Network? Maybe. Online Review Sites Mktg-YelpWord of mouth has always been the best promotional tool for any business. The current era of tablets and smartphones has multiplied the importance of this tool by a bazillion*.
  • 3. Location-Based Review Services are all the rage as users opt to consult the Internet for recommendations based on other user’s reviews for goods and services. Yelp, Urbanspoon, and Uber are a few of the top dogs of online reviews. Reviews are another great way to “share and care” by maintaining client relationships and addressing client concerns. These sites also allow you to keep a close eye on your online reputation management. Discussion Forums The Discussion Forum is considered a precursors to today’s social media. Long before Facebook and Twitter, users were able to discuss issues and ask for help via online forums. These Discussion Forums have morphed into popular sites such as reddit, Quora, and Digg. The option of complete anonymity on these forums might be a plus for some users, but it totally defeats the purpose for a business to interact anonymously. If you have decided that it is worth your business’s time and resources to interact via Discussion Forums, you need to go all in. Take part in as many discussions as possible. Share content, but avoid overt self-promotion. During a discussion add a link to your official blog or a how-to-video. A Social Media Breakdown,” social media can have a profound impact on your business. Keeping in mind that not all social media platforms are right for your particular marketing plan, read on for information on a few more sites and networks businesses are using to share content and insert their name and product into online community discussion.
  • 4. Social Publishing Platforms Social Media Breakdown Social Publishing Platforms allow users to share written content with other users. In the simplest terms, they let you post your blogs. Some Social Publishing Platforms like Twitter and Tumblr are real-time interaction networks, emphasis on “interaction.” Because of character restrictions, posts on these networks are called microblogs. Traditional blogging platforms for long-form written content like WordPress and Blogger are also options. Whichever platform you choose, be it microblogging, traditional blogging, or hosting a blog on your business website, content marketing is essential. Done right, a blog will increase awareness of your business thereby increasing brand name recognition. Bookmarking Sites Social Media Breakdown The Internet. Everything you every wanted to know and then some. Search engines like Google or Bing can help browsers if they know what they are looking for, but what about all that other great stuff? That’s where Bookmarking Sites, like StumbleUpon and Pinterest, come into play. A Bookmarking Site is a web service that allows its users to compile content from other websites and save it to a personal account. What does this mean for your business?
  • 5. To have a successful bookmarking strategy you should start by making your website bookmark-friendly. Use images on your blog and/or website that are good representations of your content. Create your own account and showcase your content while also sharing content from other sources on your relevant topics. Interest-Based Networks Interest-Based Networks are dedicated to the study and enjoyment of a specific interest. Sites like Goodreads and would fall into this category. This type of site can provide a convenient way to keep up with current trends within a particular industry. Whether an Interest-Based Network is advantageous for your business is really dependent on the type of business you run. E-commerce An important emerging trend across all types of social media is E-commerce. E-commerce is “the ability to view and purchase desired goods with a click of a button.” There are several types of E-commerce platforms out there: A site like Etsy gives individuals who don’t have a brick-and-mortar locale a place to sell their wares, while a site like Polyvore aggregates products from different retailers and puts them in a single marketplace. Name-brand retailers, such as Reebok, also often use E-commerce sites in addition to storefronts. The lesson here is to realize that an increasing number of buyers are researching and buying products and services online. Published By
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