Rolling Out a Successful Global Sales Training Initiative

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  Richardson's new eBook: Rolling Out a Successful Global Sales Training Initiative
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  • 1. ©2015 Richardson. All Rights Reserved.
  • 2. ©2015 Richardson. All Rights Reserved. 1 5 Key Elements for a Global Sales Training Process 1. There has to be a consistent sales process. 2. Identify skills and activities. 3. Develop training for skills and activities. 4. Create a realistically timed agenda. 5. Sales managers are the most important group to train. Parent companies must remember these five key elements when rolling out a global sales training initiative:
  • 3. ©2015 Richardson. All Rights Reserved. 2 The Sales Experience for Customers • Global companies need to implement a sales training program that brings the same skills, methodology, and process. • Training may need to be done in a common training environment. • The sales process remains the same between countries.
  • 4. ©2015 Richardson. All Rights Reserved. 3 Aligning Key Stakeholders If the training process comes solely from one place, the rest of the company will say, “That won’t work in our country.” The people in all of the countries that a company is located should be considered stakeholders.
  • 5. ©2015 Richardson. All Rights Reserved. The Role of the Sales Team  Companies should provide the best customer experience.  Companies should demonstrate consistent control of quality around the world. The sales team must uphold and maintain the global brand and presence. 4
  • 6. ©2015 Richardson. All Rights Reserved. 5 Connect with Us Thank you for viewing this slide share. To download the full Rolling Out a Successful Global Sales Training Initiative, click here: If you have any feedback or comments, please send an e-mail to: You can connect with Richardson at: LinkedIn: Twitter: @Richardsonsales Call us: 215-940-9255 Join our blog:
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