Resume emilie verbeek sr project manager multi channel commerce

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  SYSTEM INTEGRATION Emilie Verbeek is Senior Technical Project Manager with an expertise in system integration. She has been contracted by American and British brands in retail and wholesale, that approached Emilie for her proven skills in aligning the business with the technical teams. Middleware, PIM, ERP, CRM, CMS The common denominator of the delivered projects is the combined delivery of middleware, the preparation of data, the set-up of a PIM and its alignment with an ERP, a CRM and a CMS system. Emilie’s experience in retail sales & operations, digital marketing and SEO makes her a confident sparring partner for product owners and other project stakeholders. This combined with Emilie’s drive and eye for details make her the ideal delivery lead of system integration related projects in retail fashion.
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  • 1. Emilie V erbeek, Sr. Project Manager Multi-Channel Commerce 80 Hay market, London SW1Y 4TE,, 07437222541 MAISONECOMMERCE.COM SUMMARY Emilie’s specialist area of knowledge is managing system integration & data management related projects in global multi-channel commerce environments. She has strong interpersonal skills and can co-ordinate business and technical teams in digital programs. This coupled with a business driven focus, a hands-on mentality and creative thinking abilities enables her to work effectively with senior stakeholders across the organisation. As a lead of cross-functional work stream teams she has contributed to many complex business development programs. Recently she has been engaged by Condé Nast, Labelux Group and Nike to deliver global digital experiences. The many deliverables have enriched her capability to deploy her knowledge of the full order- & product life cycle in high-end fashion retail. Emilie just finalised a Hybris related project for Accenture. RELEVANT EXPERIENCE Aurum Holdings, Senior Project Manager System Integration Aug 2015 – Nov 2015 Emilie joined Aurum Holdings to support the acquisition of a rival platform of Watch Shop ltd. She managed the change in fulfilment & system integration, infrastructure, marketing & SEO, financials & payments, and merchandising. The complete transformation was completed 2 weeks earlier as planned. Emilie reported to the CFO of Aurum Holdings, the Financial Director of Watch Shop, the founder of Watch Shop and the IT Director of Aurum Holdings. Her activities were:  Delivering the change plan for 9 work streams  Daily management of the planned transformation that affected 9 work streams  Managing the testing and launch of  Recruiting new people for Watch Shop  Acquiring the business- and technical requirements for a complete new multi-channel commerce platform that will service all Aurum Holdings brands. This change involves Amazon’s infrastructure & security, the front-end engine (responsive), CRM, CMS, EMS, the PO system, an ePOS system, the integration with the Payment Gateway for stores & online  Organising and facilitating technical workshops  Planning the build and delivery of this new digital business environment  Delivering a blueprint of the new IT landscape  Reporting project status  Tracking weekly costs & benefits Condé Nast International, Senior Project Manager System Integration Dec 2014 – July 2015 In 2014 the investment group of Condé Nast US allocated a great amount of capital to create and develop a luxurious marketplace at that will serve both Condé Nast’s global readers and her advertisers. This ecommerce platform is cloud based with a shared infrastructure. Emilie was hired for 6 months and she was reporting to the Programme Director. Her deliverables were:  Setting up the business analyst team to conduct business and technical requirements gathering (Hybris, Mirakl, Salesforce, Adobe Experience Manager)  Delivering the target operating model  Establishing programme governance & risk management  Reporting project status (stakeholder communications and engagement)  Planning sprints in Jira & allocating resources  Organising workshops, training sessions, stand-up’s, retrospectives, grooming sessions  Undertaking all contract due diligence, and supplier negotiations Other responsibilities:  Product Owner of the Technical Teams (in-house, offshore, external integrators) & UX team, that are responsible for the set-up of the online marketplace; that involves:
  • 2. Emilie V erbeek, Sr. Project Manager Multi-Channel Commerce 80 Hay market, London SW1Y 4TE,, 07437222541 MAISONECOMMERCE.COM  The categorisation, classification and cleansing of data  The design of the customer journey's and wireframes  The set-up of the PIM (Hybris Commerce Suite 5.5.1)  The set-up of the ERP system (Microsoft Dynamics)  The activation of 100+ API's that connect the marketplace (Mirakl 3.17) with Hybris  The interface with the Bank of America, CyberSource, Navision, Salesforce, Adobe  The (automated) testing of coding Other activities:  Consulting the CMO, the business development team and trade marketing team on concession management, strategy and operations. Consulting the CFO on the technical back-end application of multi-currency and tax & duties Labelux Group, Delivery Manager Bally Aug 2014 - Dec 2014 Labelux Group services the multi-channel activities of Jimmy Choo, Belstaff, Zagliani and Bally. All brands are operating from a cloud serviced Demandware platform. Emilie was contracted for the following activities:  Driving the technical & business transition from launch into BAU  Improving the performance improvement of the multi-channel platforms, reducing technical issues and clearing the backlog (200 Jira tickets)  Consulting the VP and Global Ecommerce Director on the delivery of a consistent local end- user experience through stores, websites, advertisements, etc.  Consulting the Global Ecommerce Director & Director Business Intelligence on data strategy (ownership of master data, the merger of store data and online data) Her deliverables:  The roll-out of the online buy in store capabilities  The merger of the retail CRM data and the online my account data  The online availability of the global free stock  The merger of the retail CRM data and the online my account data (one customer view)  The optimisation of the responsive platform for Samsung tablets, iPad’s and mobiles  The launch of 3 releases for 10 Ecommerce sites  The launch of the sites in Japanese and Chinese Other activities:  First point of contact to the offshore System Integrator, internal development team (London), 3rd party suppliers (like Qbit and Rich Relevance), the SAP team (based in Caslano)  Support Manager (Demandware, Jira) & QA Lead Staples Inc., Senior Project Manager System Integration Nordics & Gallia April 2014 - Aug 2014 Genesis was the program name for the European rollout of a new cloud serviced platform that is supporting Staples in reaching her strategic targets. Emilie’s role was to deliver the platform for 5 countries. Her key responsibilities were:  Consulting the sponsor & local d-suite on the differences in local cultures, their business processes and system landscapes. By communicating on a daily basis with the 5 regions and supporting them in their transition, the program was delivered within its requirements  Organising daily stand-up’s Other activities:  Project Manager for the development of the integration layer (XML & ETL files)  Project Lead data hierarchy & multi-language capabilities  Project Lead merger local data (SAP & CRM) with the global product database (PIM
  • 3. Emilie V erbeek, Sr. Project Manager Multi-Channel Commerce 80 Hay market, London SW1Y 4TE,, 07437222541 MAISONECOMMERCE.COM  Project Lead technology for the Nordic countries  Manager of 2 technical teams (located in India, US and Europe) Nike Inc., Senior Project Manager System Integration Sep 2013 - April 2014 FC Barcelona, the program scope was the acquisition of the online business from one of Nike’s sponsored football clubs. This strategic program involved the change in digital commerce platforms, order capture- and inventory processes, fulfilment processes, and transacti onal processes. The platform was launched within the requirements. Emilie was also responsible for:  Deploying Nike’s transition management methodology; informing the Nike and FC Barcelona co-workers on the change and its impact on their jobs.  Conducting technical workshops with the goal to find a SAP- and PIM work-around solution for in- and outbound processes for non-Nike products  Creating and presenting risk tracking documents to the board  Setting-up P&L & resource planning  Tracking weekly costs & benefits Early client assignments Oct 2001 – April 2013 PPG Industries Architectural Coatings Digital Marketing Manager Nov 2012 - Apr 2013 Ikea Digital Analyst July 2012 – Oct 2012 Ernst & Young Delivery Manager Digital Commerce Aug 2010- Nov 2011 DTG (European Directories) Delivery Manager Digital Commerce Jan 2008 – Nov 2008 SBS Business Development Manager July 2007 – Nov 2007 Staples Senior Project Manager Online Affiliates Feb 2007 - Jun 2007 KPN Senior Project Manager Retail Feb 2006 - Jun 2006 Liberty Global Senior Project Manager UPC Digital TV Oct 2005 - Feb 2006 KPN Project Manager Multi-Channel Jul 2005 - Sep 2005 Connexxion Manager New Venues & Formulas Jul 2004 - Jun 2005 Programme Manager New Concepts Feb 2003 - Apr 2004 Waalwear Group Sales Manager Oct 2001 - Jan 2003 EDUCATION Masters in Design Management, European Institute for Brand Management Aug 2008 – Jan 2010 RELEVANT QUALIFICATIONS & TRAINING Hybris Functional Analyst Online Training, Hybris Scrum Master (Agile), Cibit Academy Project Benefit Assessment & Tracking, Nike Award of Achievement Program Digital Analytics, University of British Columbia Introduction to Business Analysis, University of British Columbia OTHER Aug 2015 – Jan 2016 Emilie founded and built; a formula in multi-channel commerce. The platform is in Woo-Commerce. The Payment Gateway is serviced by Worldpay and PayPal
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