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  1. No words are necessary Just take a look! 2. Pain Points Customers Advertisers Ad Agencies Publishers The current suffering of the mobile advertising scrollads | pain…
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  • 1. No words are necessary Just take a look!
  • 2. Pain Points Customers Advertisers Ad Agencies Publishers The current suffering of the mobile advertising scrollads | pain point Why it doesn’t have advertising effect? Too small space to show my creativity Having more ads, didn’t increase sales! All those annoying advertisements.
  • 3. Ex-Mastercheffinalist apologisesforcalling TripAdvisoruser'animbecile' afterscathingreview MARKCHANDLER9hours ago5comments A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor. In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future. The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food. He wrote: “The food was very average. "Beetroot Beetroot This is 7. iPhone 7 was just a bit of beetroot with a lot of sugar. “Other meals also very average. Chef is trying hard to make it look fancy and new, but Watch the keynote meals were either bland, or just way too salty. scrollads | Solutions Areas without ads Areas with ads Text + photos + videos simultaneously exposed. One shot Solution
  • 4. https://www.youtube.com/watch?v=ShWhjK2Bh1U
  • 5. scrollads | Customers 0% 100% 50% 1 impression Scrollads user experience (UX) restaurant’s food. He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar. “Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty. “Service was also poor, with meals not coming at same time for both us. “In general, we think it's overpriced for what it is and way too overhyped.” However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile. “If you think that we are over priced you lead a very sad life.” AD Beetroot Beetroot" was just a bit of beetroot with a lot of sugar. “Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty. “Service was also poor, with meals not coming at same time for both us. “In general, we think it's overpriced for what it is and way too overhyped.” However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile. “If you think that we are over priced you lead a very sad life.” his reservation before going on to slam the restaurant’s food. He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar. “Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty. “Service was also poor, with meals not coming at same time for both us. “In general, we think it's overpriced for what it is and way too overhyped.” However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile. AD Ad exposure at 100% Ad exposure at 20% Ad exposure at 0% +Gamification +Concentration +Readability =Creates customer interest Innovation UX
  • 6. Create Inventories scrollads | Create Inventories Create Inventories that wasn’t existed (body area, comment area, webtoon area, shopping mall product detail page area, messenger history area) basic style Ex-Mastercheffinalist apologisesforcalling TripAdvisoruser'animbecile' afterscathingreview MARKCHANDLER9hours ago5comments A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor. In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future. The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food. He wrote: “The food was very average. "Beetroot Beetroot Galaxy Note 7" was just a bit of beetroot with a lot of sugar. “Other meals also very average. Chef is trying hard to make it look fancy and new, but Galaxy Note 7 meals were either bland, or just way too salty. AD text AD text AD text webtoon style GalaxyNote7 Thesmartphonethatthinksbig I was on my way without thinking. what i like it...! Usami's eyes changed sharply. AD image paragraph style Ex-Mastercheffinalist apologisesforcalling TripAdvisoruser'animbecile' afterscathingreview MARKCHANDLER9hours ago5comments A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor. In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future. The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food. When you're constantly connected to your phone making seamless transitions between work and play, you need a phone that's big enough to deal with it all. Galaxy Note7 “Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals AD text messanger style AD text comment style Right now we use the default WP gallery shortcode thatcanbesetbygoingto“Addmedia”sectionon the media library, you can read all about the gallery shortcode here : https://codex.wordpress.org/ Gallery_Shortcode Howeverwearealsoworkingonagalleryshortcode ofourownbutthereisnoETAforthatrightnow 5commentsfound kenu 31k Hello@Michael0204 Hihowshouldibuildthecontactuspage? neo_code 235 5시간전 As the Themeforest comments section is for pre- salequestionsandgeneralitiesonly,pleasecreatea support ticket using the link below and our support teamwillgladlyassistandguideyou support 10 Hello@Alsh84 We love our customers and our customers love us. Theseamazing5-Starreviewsarefreshfromtoday! AD image
  • 7. scrollads | Advertisement Effect Ex-Mastercheffinalist apologisesforcalling TripAdvisoruser'animbecile' afterscathingreview MARKCHANDLER9hours ago5comments A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor. In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future. The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food. He wrote: “The food was very average. "Beetroot Beetroot This is 7. iPhone 7 was just a bit of beetroot with a lot of sugar. “Other meals also very average. Chef is trying hard to make it look fancy and new, but Watch the keynote meals were either bland, or just way too salty. If you see a product several times in an advertisement that you have never used it or not even known it, it still makes you feel good. Repetitive exposure increases the level of familiarity and leads to benevolent feelings. Dr. Robert Zajonc It tends to be the most repetitive and exposed in incomparable level when customers see the articles. Mere Exposure Effect 11 12 13 14 15 16 17 18 19 20 Advertisement Effect
  • 8. "No To Annoying ADs" = Low Attention Effect = Behaviour Chance What Scrollads is aiming for The ad technique works pretty much same way is called “low attention”. Our brain is inherited to prefer simpler information rather than complex information. Advertisement Effect scrollads | Advertisement Effect
  • 9. scrollads | Advertisement Effect 10 times of impression in one page whilescrolling A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor. In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future. The H&M New Season review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food. He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar. “Other meals also very average. Chef is trying hard to make it look fancy and new, but Shop the TREND meals were either bland, or just way too salty. “Service was also poor, with meals not coming at Season SALE up to 50% OFF time for both us. “In general, we think it's overpriced for what it is and way too overhyped.” However, Mr Handling hit back with a blunt response. He wrote: “You are the New Swim Suits Only for 17.99 € example of an imbecile. “If you think that we are over priced you lead a very sad life.” He went on: “Food is personal and the little knowledge you have even though food is personal your Find your Perfect look stupid as the beetroot is not just some beetroot with some sugar on... “Please never come back or for that matter stick in Mcdonalds . “I know it’s a touch out of your Free shipping with membership range but try it, you will probably enjoy it.” But the 27-year-old chef has now apologised to the diner and admitted the bad review caused him to “bubble over”. He said: “In Get ready for summer I wouldn't have written this response at all, and I have since AD AD AD AD Copy It is possible to link different landing-pages for each keyword H&MNewSeason ShoptheTREND SeasonSALEupto50%OFF NewSwimSuitsOnlyfor17.99€ FindyourPerfectlook Freeshippingwithmembership Getreadyforsummer Bikini Top 7.99 SUMMER SALEup to 50% Storytelling Effect
  • 10. Benchmarks VS300×250 300x250 300x250 320×50 Impression Click Conversion Rate https://goo.gl/cmHizp 100% (8,342) 135% (42) 0% (0) 99% (8,275) 100% (31) 0% (0) 292% (23,346) 384% (119) 2.52% (3) 304% (25,392) 374% (116) 3.45% (4) 3X scrollads | Benchmarks
  • 11. Simple UX Publisher Registration Registration Script Code Installation Ad Registration and Payment Advertiser 1 1 2 2 scrollads | UX
  • 12. Market Opportunities scrollads scrollads scrollads Ad 1 Ad 2 Most publishers' articles pages contain four to five ads. One of them is replaced with a bad one, or an additional one is estimated to be the size of the publisher market of Scrollads. By a publisher, up to 1/4~1/5WORLDWIDE MOBILE INTERNET AD SPENDING reference: www.eMarketer.com. eMarketer_Worldwide_Ad_Spending-eMarketers_Updated_Estimates_and_Forecast_for_20152020.pdf
  • 13. scrollads | Milestone Milestone T I P S KOREA TECH ICUBATOR PROGRAM FOR STARTUP Attraction of seed money investment 2016. 5 Infobank.net (value of 134,288.27 USD) Selected by TIPS Startup Program : 2016. 6. 1 Program by the Korean government promoting promising startups with technologies aiming for global market (788,091.10 USD) division condition MVP complete Development of Wordpress Plugin Planning Patent Registration (Korea) complete Commercialization complete Development of SaaS complete PCT Application complete Additional product development Proceeding Patent pending in China, US, Japan, EU complete Patent Registration in individual country (Up to 10 countries) complete Joint Venture (China) Planning Development of Wordpress Plugin Planning Hannover CeBit 2017 Exhibition complete Dubai AIM Start up program complete Startup in Shanghai Startup demo day complete Digital Thai | Digital Asia AD Conference complete License exported to progammatic.Inc completeGained strong UI patent rights same as the way of Apple's push & unlocking
  • 14. marketing Big publisher • Refers to the 1st to 10th biggest internet media in each country • Provision of Scrollad for 6 months to 1 year (free) Small and middle publisher • Business activities by distributors(exclusive right) and agents(non- exclusive right) for each country Long-tail publisher • Provision of Scrollad plugin for free for Wordpress CMS • Provision of administrative switchboard for publishers and advertisers respectively License exported to progammatic.Inc (Started sales in 10 countries in Southeast Asia)
  • 15. Financing Round Pre Series A1. Global development team 2. Reinforcement advertising platform 3. Advancement 4. Reinforcement of professional sales force 5. Global B2B Sales 6. Activity corporation flip (CHINA incorporation) 7. Global Business Partner Agreement Exit strategy : M&A
  • 16. There stands a huge wall in front of me. It is too firm and stable tall that I cannot look beyond the wall. Yet, I want to make a small hole to see a better world beyond the wall. I want to give advertisers the freedom to advertise their content. The scrollads wants to return traffic that is just disappearing to the publisher as revenue. I want to let you know that scrollads is an exciting and fun experience for your customers, rather than annoying ads. This is because the scrollads is not a small idea but a conversion of the ad paradigm. While the logic of advertising professionals is not important, the needs of advertisers, customers, and publishers are important. Unlike logic, desire moves us, opens our wallets, and changes the world. A0PAPER INC. E-Mail: help@scrollads.net Tel : +82) 031-702-3555 HQ address : Poonglim iwant Tower, Seohyun-ro 170, Bundang-gu, Sungnam, Kyoungki-do, Republic of Korea Team member Sungho Park CEO parksungho@scrollads.net Career : 26years Inventor, Planning, Sales Youngmo Koo Project Manager youngmo.koo@scrollads.net Career : 2 years iOS, Python, Flim, Marketing kije Park Full stack developer kijepark@scrollads.net Career : 5 years javascript, Node.js Minjung Ku Project Manager kuminjung@scrollads.net Career : 2 years Android, Python, Strategy scrollads | Team member
  • 17. Scrollads.net Sung Ho Park : A0paper. Inc Address: 170, Seohyeon-ro, Bundang-gu, Seongnam-si, Gyeonggi-do Republic of Korea TEL : +82-31-702-3555 / +82.10.7328.3335 E-MAIL : parksungho@scrollads.net LineID: scrollads   WeChat: scrollads  Skype:  seihakustyle https://www.linkedin.com/in/seihaku
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