New Product pricing & Trade Promotion

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  1. PRICING THE NEW PRODUCT & TRADE PROMOTION Diwakar Silwal diwakarsilwal@gmail.com 2. PRICING THE NEW PRODUCT New product pricing apart of New Product…
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  • 1. PRICING THE NEW PRODUCT & TRADE PROMOTION Diwakar Silwal diwakarsilwal@gmail.com
  • 2. PRICING THE NEW PRODUCT New product pricing apart of New Product development…… NPD PRICING
  • 3. NEW PRODUCT PRICING
  • 4. HOW SHOULD WE CHARGE FOR A NEW PRODUCT?? PENETRATING PRICING SKIMMING
  • 5. CONSUMER VIEW ON MRP
  • 6. RULES OF PRICING All prices must cover costs and profits The most effective way to lower prices is to lower costs Review prices frequently to assure that they reflect the dynamics of cost, market demand, response to the competition, and profit objectives Prices must be established to assure sales
  • 7. TRADE PROMOTION Marketing or Promotional activities undertaken to promote a new product, increase sales of existing product, expand market share or create a brand awareness. Trade shows, Special pricing, sales incentives, discounted or free display fixture, demonstration, tour, free tickets such as movies, parties, sporting events, novelties etc.
  • 8. TYPES OF TRADE PROMOTION In-store displays Temporary Price Reductions (TPR) Coupons Contest Sampling Rebates
  • 9. ISSUE IN TRADE PROMOTION Issue in trade promotion Lack of accurate timely information Inability to plan promotions based on analytics Ineffective organization and partner integration Lack of appropriate Key Performance Indicators (KPI)
  • 10. Activity effects on Sales 50% 30% 20% Marketing & Advertising Trade Promotion Consumer Promotion
  • 11. THANK YOU  !!!
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