Merchandising

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  1. MERCHANDISING 2. What Is Merchandising ?  In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer OR …
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  • 1. MERCHANDISING
  • 2. What Is Merchandising ?  In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer OR  THE ACTIVITY OF PROMOTING THE SALE OF GOODS ESPECIALLY BY THEIR PRESENTATION IN RETAIL OUTLETS.
  • 3. Skills and Qualifications required of Merchandiser  Sound judgement  Decisiveness and maturity  Ability to cope under pressure  Tough, business like approach  Absolute integrity  Excellent communication skills  Negotiation skills  Eye for detail  Excellent numerical skills  Ability to interpret data and figures and make commercial decisions based on them  Be self motivated  Have the ability to rise to a challenge
  • 4. Retail Merchandisers need to understand all the buying systems related to  Buying  Selling  Transportation Warehousing of merchandise
  • 5. The Merchandiser will  Produce current sales figures  Sales History Reports  Produce Forward Estimates  Visit Supplier Base and Warehouses AND  Determine a strategy with the Category or Merchandise Manager  Plan the size of the “BUY”  Monitor stock management & allocation to stores
  • 6. Retail Buyers offices increasingly operate with combination of buying and merchandising teams  Buyers responsible for the product selection  Merchandisers responsible for planning and financial control
  • 7. The Role Involves:  Ensuring purchase order raised to budgets  Taking initial brief from customer via buyer for the season  Negotiating cost prices with factories  Negotiating on cost to customer i.e. selling price  Approving pre-production samples  Monitoring pre-production  Stock control and contract invoicing
  • 8. The Role of The Merchandiser Work closely with Buyers to determine ranges of goods when to buy, price and how presented Produce financial plans on a seasonal basis:  Sales and stock level  Gross/net margins  Gross profit  Space planning  Mark up/downs  Monitoring the performance of these measurable targets on a weekly basis Working within the buying team ensuring suppliers deliver on time
  • 9. ANY QUERY ?
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