La Guía de Diagnóstico Empresarial Virtual Ver Corregida (1) (1).pdf

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    INSTITUCIÓN UNIVERSITARIA POLITÉCNICO GRANCOLOMBIANO  FACULTAD DE CIENCIAS ADMINISTRATIVAS, ECONÓMICAS Y CONTABLES  DEPARTAMENTO ACADÉMICO DE ADMINISTRACIÓN                    GUÍA PARA DIAGNÓSTICO EMPRESARIAL VIRTUAL  POR JORGE HUMBERTO ENCISO JARAMILLO        BOGOTÁ D.C., COLOMBIA  Enero, 2012        [DIAGNÓSTICO EMPRESARIAL VIRTUAL ] 1   INTRODUCCIÓN  El presente documento, la Guía de Diagnóstico Empresarial, es un esfuerzo institucional  que la Coordinación de Administración de E
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    1 [DIAGNSTICO EMPRESARIAL VIRTUAL ] ! #$!$%&!' % !)*+#!$,+!, -./!$0& !&. 1+, &./.23!, . 4,&%/$,5 5* &!* &!,# ,52! !#$+,$!),#6 *&. '2!&,# 7 &. $,3/*# 5*-,+$,2* $. ,&,502!&. 5* ,52! !#$+,&!' 1%8, -,+, 5!,1 '#$!&. *2-+*#,+!,/ )!+$%,/ -.+ 9.+1* :%23*+$. * &!#. 9,+,2!//. #$#%& '()(* )#+#, -. /0123* 4564   4 [ POLITCNICO GANCOLOMBIANO EN ALIANZA CON WHITNEY INTERNATIONAL SYSTEM ] ! #$%&'((!) /7 821910:1 ;3<=>10:3* 7? $=@? ;1 'A?B0C9:A<3 />8219?2A?7* 19 =0 19D=12E3 A09:A:=<A30?7 F=1 7? )332;A0?<AC0 ;1 .;>A0A9:2?<AC0 ;1 />8219?9* 9=9 823D193219 G <371B?9* H?0 73B2?;3 >?;=2?2 ? :2?IJ9 ;1 739 ?K39* <30 9= DA2>1 8238C9A:3 ;1 3D21<12 ? 7? <3>=0A;?; =0AI129A:?2A? =0 A09:2=>10:3 F=1 <3?;G=I1 10 7? D32>?<AC0 823D19A30?7 ;1 9=9 1B219?;39 G 10 8?2:A<=7?2 ;1 9=9 823D19A30?719 <3>3 ?;>A0A9:2?<AC0 ;1 1>8219?9( +?9 9AB=A10:19 8LBA0?9* <38A7?0 17 219=7:?;3 ;1 >L9 ;1 =0 ;3<10:1 ? <?2B3 ;1 7? ?9AB0?:=2? ;1 'A?B0C9:A<3 />8219?2A?7* <30 >L9 ;1 =0? ;J<?;? ;1 1M812A10<A?9 ?<?;J>A<?9 10 17 91<:32 823;=<:AI3* ? :2?IJ9 ;1 =0? D=12:1 <30IA<<AC0 ;1 9=9 219=7:?;39* ;1 =0? 21D71MAC0 10 9= 82L<:A<? G >1N32? <30:A0=?* ;1 =0 823<193 ;1 A0I19:AB?<AC0 <30 17 <=?7 71 H? <=>87A;3 ? 0=>123939 1>8219?2A39* ? <?2B3 ;1 1>8219?9 10 17 91<:32 ;1 81F=1K?9 G >1;A?0?9* 10 739 ;AD1210:19 91<:3219 1<30C>A<39* <30 219A;10<A? 10 7? <A=;?; ;1 3B3:L '()(( '1 739 219=7:?;39 ;1 <?;? 812A3;3 ?<?;J>A<3* ;1 7? A0:12?<<AC0 <30 <?;? 1>8219?* 9= <=7:=2? G 9=9 7@;1219* ;1 739 219=7:?;39 87?9>?;39 10 17 ;3<=>10:3 DA0?7* ;1 7? A>87?0:?<AC0 ;1 7?9 21<3>10;?<A3019 G ;1 7? 2198=19:? B1012?7 ;1 739 >1;A39 823;=<:AI39* 91 H?<1 839AO71 8=O7A<?2 19:1 ;3<=>10:3* F=1 821:10;1 ?<3>8?K?2 ? 739 19:=;A?0:19 10 17 9?O12 H?<12 ;1 7? 9AB0?:=2? ;1 'A?B0C9:A<3 />8219?2A?7* ;30;1 17 ?8210;AE?N1 32A10:?;3 832 =0? 9A:=?<AC0 823O71>L:A<?* 9A2I1 ? 739 19:=;A?0:19 8?2? D32:?71<12 9=9 <3>81:10<A?9* G ? 739 1>8219?2A39 8?2? ?;38:?2 ? :2?IJ9 ;1 9= 21D71MAC0 G >?G32 <309<A10<A?* ?7<?0E?2 >?G32 <3>81:A:AIA;?; G >1N32?2 9= 823;=<:AIA;?; D210:1 ? 7?9 D=12E?9 ;17 >12<?;3 G 7? 1<303>@?( +? 821910:1 B=@?* 3D21<1 <2A:12A39 8?2? 21<303<12 7? 1>8219? ;1 >?012? 8217A>A0?2* ?0?7AE?2 9= 10:3203 G 7?9 D=12E?9 F=1 219:2A0B10 1 A0D7=G10 10 9= 7AO12:?; ;1 ?<<AC0* ?9@ <3>3 D?<A7A:? ? :2?IJ9 ;1 =0 <30N=0:3 ;1 H122?>A10:?9 17 ?0;?2 91B=23* 8?2? 73B2?2 =0? 1I?7=?<AC0 A0:1B2?7 10 D=0<AC0 ;17 O?7?0<1 ;1 9=9 <?2?<:12@9:A<?9 A0:120?9 G 1M:120?9* H?9:? 82383012 =0 <30N=0:3 ;1 ?<<A3019 G 19:2?:1BA?9 F=1 91 <2A9:?7AE?0 10 =0 8?2 ;1 823G1<:39 ;1 A0I129AC0* F=1 821:10;10 3D21<10 17 >?G32 I?732 839AO71* :10A10;3 10 <=10:? 7?9 219:2A<<A3019 ;1 9=9 21<=2939* G 9A2I10 ;1 D=0;?>10:3 8?2? 739 8219=8=19:39* 7? D32>=7?<AC0 ;1 739 87?019 G 823G1<:39* F=1 D?<A7A:?0 7? 823G1<<AC0 DA0?0<A12? G 1<30C>A<? ;1 7? 1>8219?* N=0:3 <30 17 ;A91K3 ;1 =0 9A9:1>? ;1 <30:237 19:2?:JBA<3 ;1 7? B19:AC0 F=1 ?91B=2? 17 <=>87A>A10:3 ;1 7? IA9AC0 ;1 9=9 7@;1219 G 8238A1:?2A39( -0IA:?>39 ? 0=19:23 71<:32 ? 912 8?2:@<A81 ;1 19:1 :2?91B?2 F=1 03 :A101 3:23 ;19:A03 9A03 17 JMA:3 ;1 9= B19:AC0* ;1 =0? 21D71MAC0 823D=0;? ;17 F=1H?<12 1>8219?2A?7* F=1 ;1O1 912 ?<3>8?K?;? ;17 <3>823>A93* 81291I12?0<A? G D1 10 7? <?=9? DA0?7* H?9:? 73B2?2 <=7>A0?2 10 =0 219=7:?;3 :?0BAO71 G 82L<:A<3 ;1 21?7AE?2( P32B1 Q=>O12:3 /0<A93 P?2?>A773    3 [DIAGNSTICO EMPRESARIAL VIRTUAL ] 6(   /+/,/R%#S '/+ '-.$RTS%-)# /,UV/S.V-.+ /7 ?7<?0<1 ;17 'A?B0C9:A<3 />8219?2A?7* <3>8210;1 171>10:39 G D=12E?9 :?0:3 1M:120?9 <3>3 A0:120?9( +?9 82A>12?9 21DA1210 ?7 10:3203 ;1 7? 32B?0AE?<AC0* 7?9 D=12E?9 ;1 7? 1<303>@?* 7? B73O?7AE?<AC0* 7? 837@:A<? G 17 91<:32 <3>81:A:AI3( U32 3:23 7?;3* 17 198@2A:= ;1 7? 1>8219?* 9= ;A0L>A<?* 7? D=12E? ;1 9= 198@2A:=* 17 1N1>873 ;1 9=9 7@;1219 G 17 ;19?223773 ;1 9= A;10:A;?; G <=7:=2?* ;1:12>A0?0 =0? A>8230:? 8238A? ? :2?IJ9 ;1 9=9 I?73219* F=1 71 812>A:10 ?;38:?2 =0?9 G ;19?823O?2 3:2?9 ?7:120?:AI?9 10 D=0<AC0 ;1 ?7<?0E?2 9= IA9AC0( U?2? ?O32;?2 19:? ;A0L>A<?* 7? ?9AB0?:=2? ;1 ;A?B0C9:A<3 1>8219?2A?7* 8238301 =0 32;10 ?7 823<193 ;1 ;A?B0C9:A<3* =0? >1:3;373B@? 823O?;? G =0? :J<0A<? F=1 ?91B=2? 9= ;19?223773( /7 9AB=A10:1 ;A?B2?>? A7=9:2? 7? D32>? <3>3 91 ?2:A<=7?0 7?9 D=12E?9 G 7?9 I?2A?O719 3ON1:3 ;17 19:=;A3 ;1 'A?B0C9:A<3 />8219?2A?7( U?2W<=7?2A;?;19 ;1 7? 1>8219? XA9AC0* >A9AC0* 3ON1WI39* 19:2?:1BA?9 G N12?2F=@?( 'A?B0C9W<3 19:2?:JBA<3 /I?7=?<AC0 ;1 D?<:3219 1M:12039* A0:12039* ;17 $2=83 19:2?:JBA<3 G 7? 1I?7=?<AC0 A0:1B2?7( '1:12>A0?<AC0 ;17 U7?0 19:2?:JBA<3 U238=19:?9 G 21<3>10;?<A3019( .0L7A9A9 ;1 739 823<1939 G 9= <?;10? ;1 I?732 -;10WY<?2 9=9 >1N32?9* ;19812;A<A39 G ?832:19( U23G1<<AC0 G 1I?7=?<AC0 Y0?0<A12? -;10WY<?2 823G1<:39 ;1 A0I129AC0 G 9= A>8?<:3 Y0?0<A123( '1:12>A0?<AC0 ;1 =0 9A9:1>? ;1 <30:237 +39 >?8?9 19:2?:JBA<39 G 9= <=?;23 ;1 >?0;3 A0:1B2?7 !   !   !   !   !   !     Z [ POLITCNICO GANCOLOMBIANO EN ALIANZA CON WHITNEY INTERNATIONAL SYSTEM ] *; <=>?@>A> @BCDAB <B ?@>E A>EB@>6 B; F@GHBCG IDB > J@>KLC <B; HD>; CB J=F=M=H>E ;>C >HJ=K=<><BC <B; ALJG<G F@GFDBCJGN *E F@=AB@ ;D?>@ O>HBAGC HGEJ>HJG HGE ;> BAF@BC>6 CD HD;JD@>6 CDC ;P<B@BC6 =<BEJ=M=H>AGC CD K=C=QE6 CDC F>@J=HD;>@=<><BC6 =<BEJ=M=H>AGC CDC GRSBJ=KGC T CD A=C=QE6 ;>C H>@>HJB@PCJ=H>C IDB ;> O>HBE UE=H> BE B; AB@H><G T > J@>KLC <B ;> @BM;BV=QE ;G?@>AGC <BJB@A=E>@ ;>C >HJ=K=<><BC MDE<>ABEJ>;BC IDB ;B ?>@>EJ=W>E CD CGR@BK=KBEH=> T HGAFBJ=J=K=<><N *E B; C=?D=BEJB F>CG6 R>;>EHB>AGC ;> BK>;D>H=QE =EJB@E> T BVJB@E>6 =<BEJ=M=H>AGC DE ?@DFG BCJ@>JL?=HG <B @BMB@BEH=> T HGEH;D=AGC6 ?@>H=>C > ;> K>;G@>H=QE <B DE HGESDEJG <B OB@@>A=BEJ>C BE DE> BK>;D>H=QE =EJB?@>;6 <GE<B B; F@G<DHJG CB@X DE HGESDEJG <B BCJ@>JB?=>C IDB M>KG@BHBE CD <BC>@@G;;G T F@G<DHJ=K=<><N *; JB@HB@ F>CG6 F@GFGEB DE> CB@=B <B >SDCJBC >; AG<B;G BCJ@>JL?=HG6 HGE B; M=E <B >CB?D@>@ T H@B>@ ;GC BCF>H=GC F>@> ;>C BCJ@>JB?=>C F@GFDBCJ>C6 ;G?@>@ DE> <=EXA=H> H;>@> IDB >J=BE<B ;> HD;JD@> <B ;> G@?>E=W>H=QE6 CDC ABJ>C T F@GTBHJGCN *; HD>@JG F>CG6 >E>;=W> ;GC F@GHBCGC <B A>EB@> A>H@G6 T BE <BJ>;;B <B ;;B?>@ > CB@ EBHBC>@=G6 F>@> =<BEJ=M=H>@ F@GFDBCJ> <B ABSG@> BE MDEH=QE <B B;=A=E>@ ;GC <BCFB@<=H=GC6 BCMDB@WGC IDB B; H;=BEJB EG K>;G@> T FG@ ;G J>EJG EG BCJX <=CFDBCJG > F>?>@ FG@ B;;GC6 B; BVHBCG <B =EKBEJ>@=G6 B; CGR@B F@GHBCG F@G<DHJG <B ;> EG H>;=<><6 ;GC AGK=A=BEJGC =EEBHBC>@=GC J>EJG <B A>JB@=> F@=A> HGAG <B FB@CGE>;6 =<BEJ=M=H>@ ;GC B;BABEJGC IDB ;;BK>E > ;> CGR@B F@G<DHH=QE6 BC <BH=@6 ;;B?>@ > F@G<DH=@ AXC <B ;G EBHBC>@=G G ;G IDB <BA>E<> B; AB@H><G6 =<BEJ=M=H>@ ;GC J=BAFGC <B BCFB@>6 <BAG@>C G =E>HJ=K=<>< <B ;GC BID=FGC G AXID=E>C6 T BE BCFBH=>; B; HGAF@GA=CG HGE ;> H>;=<>< <B H><> DEG <B ;GC A=BAR@GC <B; BID=FGN , F>@J=@ <B; >EX;=C=C <B ;GC F@GHBCGC T <B ;>C BCJ@>JB?=>C6 CB ;G?@>@X =<BEJ=M=H>@ F@GTBHJGC <B =EKB@C=QE IDB ;G?@>@XE ;;BK>@ AXC >;;X > ;> G@?>E=W>H=QE BE CD H>A=EG T HGAF@GA=CG FG@ DE> HD;JD@> <B ABSG@>A=BEJG HGEJ=EDG6 > DE EDBKG E=KB; <B F@G<DHJ=K=<>< T <BC>@@G;;G M@BEJB > ;>C ABJ>C F@GFDBCJ>C FG@ ;> BCJ@>JB?=> T ;> K=C=QE <B ;> G@?>E=W>H=QEN *E B; ID=JG F>CG6 ;> G@?>E=W>H=QE <BRB @B>;=W>@ ?@>H=>C > ;GC F@GTBHJGC <B =EKB@C=QE CD F@GTBHH=QE T BK>;D>H=QE M=E>EH=B@>6 K>;G@>@ CD =AF>HJG T ;> =EKB@C=QE M@BEJB >; HGCJG RBEBM=H=G <B ;>C F@GFDBCJ>C F>@> BK=<BEH=>@ CD DJ=;=<><N -G@ U;J=AG6 CB BCJ>R;BHB DE HGESDEJG <B FDEJGC <B BK>;D>H=QE6 M@BEJB > ;GC M>HJG@BC H@PJ=HGC <B LV=JG6 > J@>KLC <B; <=CBYG <B DE 3>;>EHB< #HG@BH>@<6 CD A>F> BCJ@>JL?=HG T ;> HGECJ@DHH=QE <B DE HGESDEJG <B =E<=H><G@BC H;>KBC6 IDB BK=<BEH=BE ;> BMBHJ=K=<>< <B ;> ?BCJ=QE <B ;GC F@GHBCGC6 HGE ;> BK=<BEH=> H;>@> <B ;GC F@GR;BA>C T <B; >K>EHB BE MDEH=QE <B ;>C ABJ>C T GRSBJ=KGC F@GFDBCJGC FG@ ;> BCJ@>JB?=>N
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