How To Use Mobile Coupons To Market Your Business

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  Do you remember the old days of clipping coupons out of magazines, newspapers, and other print media? Well, coupons are still popular, except now they come in user-friendly digital formats. These small discounts carry a powerful punch when it comes to attracting shoppers to your store. Best of all, mobile coupons are easy to make, and the rewards outshine the costs. - See more at: http://fitsmallbusiness.com/mobile-coupon-marketing/
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  • 1. How to Implement an Effective Mobile Coupon Strategy
  • 2. Do you remember the old days of clipping coupons out of magazines, newspapers, and other print media? Well, coupons are still popular, except now they come in user-friendly digital formats. These small discounts carry a powerful punch when it comes to attracting shoppers to your store.
  • 3. Design Your Marketing Strategy Mobile coupons usually come in three formats. Each format option works for different types of mobile applications.
  • 4. Text Message Subscriptions They aren’t new on the scene, but they are handy for SMS marketing. They are a great way to reward loyal customers who sign up for SMS notifications, and they work will with mobile devices such as smartphones and tablets.
  • 5. Text Message Subscriptions Try sending your customers an SMS notification containing a code that they must provide at checkout. This kind of discount can be applied to a variety of products and services.
  • 6. Visual Coupons Work in a visual format. These are perfect for social media marketing; they’re easy to create with basic graphic design software. They can be easily shared on social media platforms like Facebook for additional exposure for your business, products, and services.
  • 7. Visual Coupons With the world moving toward a broader technology focus, there is no better way to interact with consumers. Utilize social networking with images and sponsor your posts. With images, networks like Pinterest and Instagram are within your realm of interest.
  • 8. Web-Based Coupons They work well on business websites and local directory sites such as Google Places. Create web-based coupons using HTML code, and use them for either a traditional web page or mobile web page users. These small ads will attract attention to users based on their Google searches.
  • 9. Distribute Your Mobile Coupons
  • 10. Mobile is becoming a broad marketplace for advertising. With the new craze on the all-new smartphones this holiday season, it’s no wonder that techies everywhere are getting more and more attached to their phones. What a perfect place to market!
  • 11. Phones, like the iPhone 6 Plus, have great screen resolution. Once you’ve designed and planned your mobile coupon strategy, you need to reach your customers. If you are using an SMS campaign, have customers sign up with their phone numbers to receive text message notifications for coupons and special offers.
  • 12. If you are on the web, ask them to input an email address, phone number, or both. With web-based coupons, be sure to direct visitors to your site or include a special coupon as a link to the product page.
  • 13. Implement Your Mobile Coupon Strategy
  • 14. Mobile applications are all about creating a response from the consumer. If you want customers to use your coupons, be sure to make them user-friendly. Have your customers present mobile coupons visually, by showing the coupon on their phone or tablet during the checkout process.
  • 15. Clickable phone numbers make it easier for mobile shoppers to connect with businesses And coupons help to incentivize that process. Making your site mobile-friendly is the best way to interact with your customer base. Take for example Dominoes’ ordering platform. They have a mobile app, but their website is also geared toward smartphone users.
  • 16. The best rule of thumb is to keep mobile coupons simple. If consumers have to jump through too many hoops, they will likely decide to shop elsewhere. If your customers call in to purchase your products and services, make sure they know to mention the coupon code to receive the discount.
  • 17. Measure Your Return on Investment
  • 18. Mobile coupons can generate a tremendous return on investment (ROI) for your business. • Statistics show that 39 percent of smartphone users redeem mobile coupons as they shop in stores. • As of 2014, there are approximately 125 million smartphone owners in the United States. • The estimated redemption value of mobile coupons used in 2013 is over $10 billion.
  • 19. Mobile coupons can generate a tremendous return on investment (ROI) for your business. • As recently as 2011, 21 percent of in-store shoppers used their mobile phones to search for a mobile coupon while shopping. • Also in 2011, 33 percent of men and 47 percent of women collected mobile coupons via social media platforms like Facebook.
  • 20. Are you one of the 47.1 million people who used a mobile coupon in 2014? Chances are, you’ll be one of the many next year to take up this practice. While traditional paper coupons still hold a larger portion of the coupon clipping market, mobile coupons are becoming the next big thing.
  • 21. Join The Community: www.FitSmallBusiness.com Click here to tweet this presentation. See the full article here
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