Garden market

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  1. GARDEN MARKETGRADE CATHOLIC UNIVERSITY OF SANTIAGO GUAYAQUIL TUTORIAL WORK BUSINESS ENGLISH I MEMBERS: TUTORY GRADE :10 HELLEN AVECILLAS CINDY VERA ANDREA VILLAMIL ANA…
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  • 1. GARDEN MARKETGRADE CATHOLIC UNIVERSITY OF SANTIAGO GUAYAQUIL TUTORIAL WORK BUSINESS ENGLISH I MEMBERS: TUTORY GRADE :10 HELLEN AVECILLAS CINDY VERA ANDREA VILLAMIL ANA PAULA SILVA GABRIELA ILLESCAS Faculty of Business Specialization
  • 2. A MARKET GARDEN IS THE RELATIVELY SMALL-SCALE PRODUCTION OF FRUITS, VEGETABLES AND FLOWERS AS CASH CROPS, FREQUENTLY SOLD DIRECTLY TO CONSUMERS AND RESTAURANTS. THE DIVERSITY OF CROPS GROWN ON A SMALL AREA OF LAND, TYPICALLY, FROM UNDER ONE ACRE TO A FEW ACRES (1 ACRE = 4046.86 M2). IS A BUSINESS THAT PROVIDES A WIDE RANGE AND STEADY SUPPLY OF FRESH PRODUCE THROUGH THE LOCAL GROWING SEASON.
  • 3. • IN LARGE, INDUSTRIAL FARMS, WHICH PRACTICE MONOCULTURE AND MECHANIZATION, MANY DIFFERENT CROPS AND VARIETIES ARE GROWN AND MORE MANUAL LABOR AND GARDENING TECHNIQUES ARE USED. • THE SMALL OUTPUT REQUIRES SELLING THROUGH SUCH LOCAL FRESH PRODUCE OUTLETS AS ON- FARM STANDS, FARMERS' MARKETS, COMMUNITY- SUPPORTED AGRICULTURE SUBSCRIPTIONS, RESTAURANTS AND INDEPENDENT PRODUCE STORES. MARKET GARDENING AND ORCHARD FARMING ARE CLOSELY RELATED TO HORTICULTURE, WHICH CONCERNS THE GROWING OF FRUITS AND VEGETABLES.
  • 4. BUSINESS • SELLING TO THE WHOLESALE MARKET USUALLY EARNS 10–20% OF THE RETAIL PRICE, BUT DIRECT-TO-CONSUMER SELLING EARNS 100%. • ALTHOUGH HIGHLY VARIABLE, A CONVENTIONAL FARM MAY RETURN A FEW HUNDRED TO A FEW THOUSAND DOLLARS (US) PER ACRE ($0.03/M² TO $0.30/M²) BUT AN EFFICIENT MARKET GARDEN CAN EARN IN THE $10,000– 15,000 PER ACRE ($3/M² TO $5/M²) RANGE, OR EVEN HIGHER. • HOWEVER, THE SIZE OF A MARKET GARDEN HAS A PRACTICAL UPPER BOUND BASED ON THIS MODEL, BUT WITH CONVENTIONAL FARMING CAN FARM VAST AREAS BECAUSE ACCESS TO A DIRECT MARKET IS NOT A REQUIREMENT.
  • 5. ALTERNATIV E LIFESTYLE • MARKET GARDENING HAS IN RECENT DECADES BECOME AN ALTERNATIVE BUSINESS AND LIFESTYLE CHOICE FOR INDIVIDUALS WHO WISH TO "RETURN TO THE LAND", BECAUSE THE BUSINESS MODEL AND NICHE ALLOW A SMALLER START-UP INVESTMENT THAN CONVENTIONAL COMMERCIAL FARMING, AND GENERALLY OFFERS A VIABLE MARKET, ESPECIALLY WITH THE RECENT POPULARITY OF ORGANIC AND LOCAL FOOD. • IT IS IN SOME INSTANCES CONSIDERED HOBBY FARMING, ALTHOUGH MARKET GARDENING IS A RECOGNIZED TYPE OF FARMING WITH A DISTINCT BUSINESS MODEL THAT CAN BE SIGNIFICANTLY PROFITABLE AND SUSTAINABLE. • THERE IS A SPECTRUM WITH OVERLAP FROM WITH THE EFFORTS OF AMATEUR GARDENERS WHO SOMETIMES SELL FROM HOME OR AT MARKETS, AS AN EXTENSION OF THEIR PASTIME, TO FULLY COMMERCIAL MARKET GARDENING AS THE MAIN OR SOLE INCOME STREAM.
  • 6. REFERENCES • HTTPS://WWW.GARDENMARKETSMIT HSFALLS.COM/ • HTTPS://WWW.HEALTHYFOOD.CO.NZ / • HTTPS://WWW.FITNESSMAGAZINE.CO M/RECIPES/HEALTHY- EATING/SUPERFOODS/THE-10- HEALTHIEST-FOODS-ON-THE- PLANET/ • HTTP://JUICECLUB.EC/
  • 7. THANK YOU
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