Engage121 - Paid Media - June 2014

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  1. Engage121 Paid Media: Boosting content, dark posting and advertising 2. Paid Media: Engage121 supports many of the self service power editor FB advertising…
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  • 1. Engage121 Paid Media: Boosting content, dark posting and advertising
  • 2. Paid Media: Engage121 supports many of the self service power editor FB advertising tools including: • Boost post • Promote page • Promote market place • Hidden ‘dark’ posts We also support FourSquare advertising and Coming soon: Twitter
  • 3. Speak Tab: Accessing advertising products The Speak Tab is your publishing headquarters. In addition to organic content generation you can also access FB and other platform media advertising.
  • 4. Platform Ads: Boost post Choose the post you want to boost Define the criteria – campaign, location, languages, status, interests – all the native FB geo/demographic targeting available Define the page to be promoted Choose the ad placement mechanism Identify targeting and campaign attribution
  • 5. Platform Ads: Promote pages Choose the type of advert you want to create. Create the advert content Define the page to be promoted Choose the ad placement mechanism Identify targeting and campaign attribution
  • 6. Platform Ads: Marketplace Choose the type of advert you want to create. Create the advert content Optimise for appropriate mechanism i.e. impressions, clicks, likes Identify targeting and campaign attribution to define budget
  • 7. Platform Ads: Hidden ‘dark’ posts Choose the type of advert you want to create. Create the post as you would an organic post Choose the ad placement mechanism Identify targeting and campaign attribution Budget is defined by campaign Define the page to be promoted or create a custom audience to send the post to
  • 8. Platform Ads: Setting budgets Set the budget for the post or campaign Define the run time of a campaign Choose the ad placement mechanism Optimise for appropriate mechanism i.e. impressions, clicks, likes
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