Email Marketing Reigns Supreme

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  Email marketing allows your business to easily measure the effectiveness of your current marketing plan. Consumers often seek out email marketing promotions from their favorite brands and businesses.
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  • 1. Email Marketing Reigns Supreme The results are in. Those in the know have announced that 2014 was another stellar year for email marketing. But what about all that new social media stuff everywhere? How can email trump Twitter? If you ask the pros, the reason for the continued success of email marketing can be summed up in three words: Easy, Effective, and Inexpensive. Easy  Email marketing allows your business to easily measure the effectiveness of your current marketing plan.  The increased use of smartphones and tablets make it more likely that your email will be seen, as these devices offer consumers a traveling inbox.  Email marketing is an easy way to deliver content to consumers.  The email format offers more space for content than text messages, allowing for more personalized and detailed marketing pieces.  Email marketing can easily be used along with other marketing strategies, making it an important part of any integrated marketing campaign.  Email marketing is an opt-in practice making it an absolute form of “Permission Marketing.”
  • 2. Effective  Email marketing is an effective consumer engagement tool, keeping consumers and business owners connected.  Email marketing can be personalized to add customer names, a unique welcome message, shopping cart reminders, and/or personalized product recommendations.  Consumers often seek out email marketing promotions from their favorite brands and businesses.  Email is the only form of communication that is a direct line from business to client, allowing for the much desired characteristic of privacy.
  • 3. Inexpensive  Email marketing gives a business access to a large group of current or potential consumers at an estimate of pennies per message.  Every $1 spent on an email marketing campaign gives an average return on investment of $44.  Email marketing is an inexpensive way to take advantage of the surge in mobile device usage by consumers without having to invest in a lot of new software.
  • 4. So, it’s not that we don’t still adore Facebook, Twitter, and their cohorts, but email is primed to remain a valuable tool in the marketing toolbox. For more info on digital marketing trends, check out the 2015 State of Marketing. Contact Us QuoteShark.net 3123 Wesley Way Suite 2 Dothan, Al 36305 Published by http://www.quoteshark.net
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