Consumer issue and mass media

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  • 1. CONSUMER ISSUE AND MASS MEDIA Prepared by: princess Addin
  • 2. Definition Of Mass Media: A mean of public communication reaching a large audience.
  • 3. Types Of Mass Media ModernTraditional 1. Internet 2. Mobile device 3. Interactive kiosk 4. Interactive television 1. Newspaper 2. Television 3. radio
  • 4. GENERAL FUNCTION OF MASS MEDIA 1. Entertainment 2. Development 3. Education 4. Persuasion 5. Advertising
  • 5. Consumer Issue And Mass Media 1. Misleading information 2. Hiding information 3. Manipulate information
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