Catching the wave - Taking advantage of carbon awareness after COP21

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  Public engagement - how can we better communicate the risks and benefits of nuclear technology? Delivered by: Katherine Ward (Director, Communications, Power) at the Canadian Nuclear Society's 2016 Annual Conference
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  • 1. ›- Copyright - ›Catching the Wave ›Taking advantage of carbon awareness after COP21 Katherine Ward, Director, Power Communications CNS Annual Conference 2016 Public Engagement – How Can We Better Communicate the Risks and Benefits of Nuclear Technology?
  • 2. Global expertise delivered locally 2 › Work as one team › Leverage cross-company synergies so clients benefit from our full expertise › Possess network of high-quality local experts, contractors and labour › Bring expertise that strengthens local communities
  • 3. 3 Power sector experience
  • 4. World-class safety 4 › We put people first › Our goal: ‘zero injuries and incidents’ across our offices and worksites Ethics & compliance › Strong ethics & compliance culture › Compliance training and annual certification for all employees › Antitrust and competition policy
  • 5. “Social licence is more important than ever. Governments may be able to issue permits, but only communities can grant permission.”
  • 6. Importance of Social License 6 ›What is social license? › A local community’s acceptance or approval of a company’s project or ongoing presence › Informal and intangible › Granted by a community based on opinions & views of stakeholders, including local populations, aboriginal groups and other interested parties › Easy to lose ›What it isn’t: › Consent, as contemplated by law › Regulatory license
  • 7. Importance of Social License 7 ›What does it look like? › Reduction or absence of vocal opposition › Advocacy and expression of support › Constructive participation in dialogue › Cooperation in community-based activities and enhancement measures › Willingness to enter into partnerships or other forms of agreement › Favorable and balanced media coverage
  • 8. Importance of Social License 8 •How do you earn it? › Consultation and engagement – one-on-one › Community information sessions, open houses, workshops › Community investment programs › Local employment/procurement programs › Communicate, communicate, communicate
  • 9. Impact of Social Media 9 •Gives voice to previously isolated or remote stakeholders, who often come with disproportionate credibility & trust. •Allows users to self-organize rapidly into communities with shared interests •Stakeholders increasingly expect companies to engage •Can serve as an “early warning” system and identify issues or areas for improvement
  • 10. Example: New Champlain Bridge, Montreal 10 The schedule The environment Quality and durability Visual quality and urban integration Heath and safety PPP SNC-Lavalin Corporate Citizen’s complaint 10
  • 11. New Champlain Bridge, Montreal 11 ›Strategies › Collaborate with the various stakeholders. › Inform ahead of time. › Listen. Be transparent. › Profile various aspects of the project and ALWAYS the people. › Make the information accessible to the lay public. › Engage in media reporting. › Use the international network of partners.
  • 12. New Champlain Bridge, Montreal 12 ›Four key areas to consider › Community Relations › Public Information meetings › Good Neighbourly Relations committees › Notices › Giving back to the community › Call Centre for complaints/info requests › Traffic & Road Closures › Traffic announcers › Piggyback on QC Ministry of Transportation’s tools › Social media › Explain why › Special notices for cyclists, pedestrians, boaters › External Communications › Digital communications, including social media › › Video & photography › Notices › Media relations: technical briefings, tours › Crisis Communications
  • 13. Local Resources Development Initiative (LRDI®) 13 ›Proprietary sustainability strategy ›Creates shared value between projects & local stakeholders ›Prioritizes socio-economic & community development ›Based on four main pillars › Recording and tracking local labour force during construction phase › Establishing training program for local labour force › Optimizing local goods, services and businesses › Providing support strategy for development of local communities and Aboriginal peoples ›
  • 14. What does this mean for the nuclear industry? 14 ›Our stakeholders are demanding more ›Conversation, not one-way communication is necessary ›Messages must be clear: › Nuclear energy is part of our lives today › Nuclear is innovative › Nuclear is clean
  • 15. Changing attitudes: Is now the time? ›Climate change › Front and centre › Socio-political ›COP 21 › Historic climate agreement reached between 196 countries › Limit to no more than 2 degrees above pre-industrial averages 15 We must take advantage of this shift
  • 16. SNC-Lavalin example: Small steps in the right direction 16 ›Clear, crisp graphics that are “precise enough” for public:
  • 17. SNC-Lavalin examples 17 ›Personal touch and simple repetitive message on social media:
  • 18. Final Message: Our vision for the future 18 › CANDU technology key to “greening” nuclear energy production › Our partnerships can power the world
  • 19. Building what matters
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