Book Overview - Mobile Mindshift

Please download to get full document.

View again

All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
 27
 
  I created this presentation for our executive mobile steering committee at Union Pacific. This book has great case studies on successful mobile apps from companies that studied user behavior to learn about customer needs in their mobile moment.
Related documents
Share
Transcript
  • 1. @TedSchadler VP @Forrester serving CIOs MBA - MIT Sloan MS Comp Sci - Univ of MD BA Physics - Swarthmore
  • 2. “ Where do you use the following devices in a typical day ? ”
  • 3. 14 Countries 17 Industries 200+ Companies
  • 4. for App ? I E ADI
  • 5. I D E N T I F Y Plot #mobileMOMENTS on Journey Map
  • 6. - 2 days - Change Reservation - Request Upgrade - 2 hrs Flight + 2 hrs + 2 days - Reserve Seat - Check-in - Confirm Depart Time - Confirm Gate Location - Check Arrival Time - Order Food/Entertainment - Setup Wi-Fi - Arrange Ground Transport - Report/Track Lost Luggage - Confirm Mileage Earned - Complete Survey - Book Reward Travel - Verify Upcoming Reservations Serving ? Traveler wanting best seat. Context ? Limited time to complete. Goal ? Seat of their choice. Serving ? Traveler on plane. Context ? Checking from 35,000 ft. Goal ? Arrival time impacts agenda. Serving ? Traveler anxious about frequent flyer status. Context ? Random time/spare moment. Goal ? How far from next level.
  • 7. - 2 days - Change Reservation - Request Upgrade - 2 hrs Flight + 2 hrs + 2 days - Reserve Seat - Check-in - Confirm Depart Time - Confirm Gate Location - Check Arrival Time - Order Food/Entertainment - Setup Wi-Fi - Arrange Ground Transport - Report/Track Lost Luggage - Confirm Mileage Earned - Complete Survey - Book Reward Travel - Verify Upcoming Reservations Serving ? Traveler wanting best seat. Context ? Limited time to complete. Goal ? Seat of their choice. Serving ? Traveler on plane. Context ? Checking from 35,000 ft. Goal ? Arrival time impacts agenda. Serving ? Traveler anxious about frequent flyer status. Context ? Random time/spare moment. Goal ? How far from next level.
  • 8. Information & actions to empower user D E S I G N
  • 9. Information & actions to empower user D E S I G N
  • 10. “Atomize” APIs for a single goal E N G I N E E R
  • 11. “Atomize” APIs for a single goal E N G I N E E R
  • 12. How to optimize mobile impact ? A N A L Y Z E
  • 13. How to optimize mobile impact ? A N A L Y Z E
  • 14. Available in Kindle Format for under $4.
  • Related Search
    Similar documents
    View more
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks