Analysis of music videos

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  1. Analysis of music videos 2. Goodwin's Theory ã Music videos demonstrate genre characteristics ã There is a relationship between the lyrics and the visuals ã…
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  • 1. Analysis of music videos
  • 2. Goodwin's Theory • Music videos demonstrate genre characteristics • There is a relationship between the lyrics and the visuals • There is a relationship between the music and the visuals • The demands of the record label will include the need for lots of close ups of the artists and their artist may develop motifs which recur across their work • There are frequent references to the notion of looking and particularly voyeuristic treatment of the female body • There is often intertextual references to films, TV programmes and music videos • Whether the video is primarily performance-based, narrative-based or concept-based and how element of each is used to it.
  • 3. “The One That Got Away” Katy Perry (narrative)
  • 4. Relationships between lyrics and visuals “The One That Got Away” is a song by American singer and songwriter Katy Perry. It is a ‘pop ballad song’. The song is a narrative-based song which tells a obvious story of her losing a partner and how she has to live into adult life with the regret of losing the partner. The song tells the story of their eventful and fulfilled teenage/young adulthood time together and what they got up too. The song describes how she is overly happy within the relationship and knows how special it is. Then, a argument occurs and the partner flees the place where they are staying, leaving Katy Perry distraught. Then, while driving angry and upset, the partner skids the car in the road avoiding a boulder and goes off a cliff, subsequently being killed due to the crash. The video starts and ends with a elderly Katy Perry regretting not telling the partner that he was everything to her. The video presents past and present moments of the characters life. The lyrics are heavily reflected in the visuals of the music video, as the video all through it goes through the ‘flashbacks’ and moments of their relationship together. There are moments in the video which match the lyrics entirely, and these are some examples of a strong relationship between the lyrics and the visuals.. “And on my 18th Birthday We got matching tattoos” “Sometimes when I miss you I put those records on” “But in another life I would be your girl”
  • 5. There is often intertextual references to films, TV programmes and music videos “We'd make out in your Mustang to Radiohead” “So I don't have to say You were the one that got away” “In another life I would make you stay” “I was June and you were my Johnny Cash”
  • 6. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work There are a lot of many close-ups of Katy Perry throughout the song. By putting all the close ups in the music video, it brings the audience closer to the artist and it distinguishes the artists role in the music video. Close ups are widely used to make a point and show emotion, as well as link the character and the lyrics of the song. Katy Perry tends to use a lot of close ups in her music videos, making it also look natural by usually not looking into the lens. There are only one or two videos she has produced which has her looking into the lens as the main character of focus. Here are some examples:
  • 7. Frequent references to the notion of looking and particularly voyeuristic treatment of the female body This theory is applied to a lot of music videos. A lot of videos that are circling the media at the moment have a lot of voyeuristic treatment of the female body. It is a kind of craze and trend to have a video involving half naked, sexually orientated women. These are some examples of particularly voyeuristic treatment of the female body in music videos..
  • 8. Beyonce has a lot of references in some of her music videos to the notion of looking and particularly voyeuristic treatment of the female body. Beyonce’s videos in the past few years of her career have mostly been narrative and always had a happy ending. But recently, there has been a lot of her videos which are becoming more concept-based. A lot of her videos now have a lot of particularly voyeuristic treatment of females body's and her own body, opposed to the last few years when it wasn’t focused on her body.
  • 9. Performance, concept and narrative based videos Goodwin’s theory suggests that any music video is primarily performance-based, narrative-based or concept-based. Some videos can be two together and it works well. Stereotypically, a music video is a story through the visuals and the lyrics making it narrative but there are also a lot more concept and performance based music videos which are popular. These are some examples… Narrative based Concept based Performance based
  • 10. Music demonstrates genre characteristics There are a few musicians who have a complete stereotype and do not leave that stereotype of the genre of their music. But there are other musicians who music videos totally distinguish and show their genre characteristics. Examples are.. When Taylor swift came onto the music scene she portrayed herself through her public appearance and music /music videos like a innocent, everyday country girl. She always made narrative/performance based videos, and all the songs had a story through visuals. But, since technology and fashion has come further over the years, her videos and her genre characteristic has changed dramatically from 2007 to 2011.
  • 11. Most famous example of genre characteristic change Miley Cyrus’s change that seemed like it was overnight is the most known example of genre characteristic change, not only within her music but within her general appearance.
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