Ajay Rajan S CV(1)

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  1. Ajay Rajan S Chennai, IN| ajayajay853211@gmail.com|+91 805 611 8745 Technology Sales and Marketing | Digital Marketing | ITIL Expert Wore multiple hats in…
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  • 1. Ajay Rajan S Chennai, IN| ajayajay853211@gmail.com|+91 805 611 8745 Technology Sales and Marketing | Digital Marketing | ITIL Expert Wore multiple hats in start-ups, managing marketing, sales, operations, and logistics functions. Accompanied with my analytical nature, exposure in the start-up culture, and presentable nature, I believe I would make a great asset to my next employer. A proactive, self-directed, and passionate Technology / Solutions selling professional equipped with robust experience of partnering with and mentoring a team of Business Development, Marketing, and Operations Executives with a focus on building inside sales skills - prospecting, lead qualification, objection handling, and appointment setting. In my previous role with Edusys Services Private Limited, where I worked in the capacity of the Senior Manager, I successfully directed and implemented a pragmatic but holistic sales strategy to churn out the maximum revenue potential from clients all across the globe. Holder of an ITIL and PRINCE 2 (foundation) certification, competent to manage and deliver all service transition projects in line with best practice and timescales, together with strict guidelines to control processes, and deal with escalations as and when they arise by communicating with all parties concerned in a timely manner.  Sales & Marketing  Business Development  ITIL Trainer and Expert  Cross Functional Coordination  Start-up experience  Market Research  Project Management  Digital Marketing  Client Engagements P R O F E S S I O N A L E X P E R I E N C E Global Success Systems FZ LLC Aug’2014 - Sep’2015 BUSINESS DEVELOPMENT MANAGER, Dubai Pre-Sales / Sales Strategizing: • Designed and developed client winning strategies; provide leadership during pre-sales and inception phase - advised the client of appropriate training products • Supported initial sales process, identified prospects, scheduled meetings, and conducted presentations • Supported the development of persuasive strategies, to achieve Global Success System’s customer and commercial growth objectives. Implemented the business development plan to achieve the targets with maximum profit and within budget • Created service specific goals relative to lead development as well as sales activities, including, customer acquisition, retention and lifecycle Customer Engagement / Account Management: • Demonstrated a hands-on approach for working closely and cultivating strong, reliable, and enduring relationships with key clients - identified B2B sources for training programs, met Training Managers for presentations of our offerings and services • Developed end-user relationships that resulted in closed sales opportunities; had an understanding of the customer offer and experience delivered by competitors Brand Communications / Marketing: • Developed and executed high level marketing and integrated communications strategies and detail plans for Social Media Branding activities that tangibly delivered lasting change and improvements in key areas for the brand • Developed and executed high impact / efficient brand communications programs for all marketing campaigns with special focus on optimal utilization of Resources, Product Mix, Retail, PR, and Strategic Alliances • Managed e-mail marketing campaigns and performed regular A/B testing to identify best practices based on analytics to optimize e-mail conversions with partners
  • 2. Highlights  Ensured the IT business met its targets for continued growth and profitability and establish clear links between the Marketing Plan, Sales Pipeline and Budgets, as well as improving the customer experience via best practice and good local communications  Identified new suppliers for classroom study materials, online courses - reduced prices by more than 50%  Instrumental in establishing a database for new customer acquisition - increased customer awareness by more than 200%  Created a new form of feedback collection from customer to capture referrals and repeat customer acquisition  Established relationships with 2 other vendors for joint partnerships and joint ventures  Managed crisis situations on multiple occasions like last minute bookings, hotel unavailability, class cancellations, and trainers unavailability without the customers cancelling the courses  Negotiated hotel pricing and reduced the program costs by more than 40%  Identified 3 new Trainers and launched 4 new training programs Edusys Services Private Limited Jul’2011 - Jul’2014 SENIOR MANAGER, India & Australia Responsible for setting up and delivering the desired thrust to the brand’s (MYITstudy, PROJstudy, and SCRUMstudy) share of voice thus resulting in steady growth. Set up all three brands across geographies - India, US, UK, Australia, Singapore, UAE, and Germany. Supported the Brand, Propositions and Communications functions; ensured these activities were aligned with the brand-language and received maximum exposure through all channels Business Expansion and Management: • Worked in Sydney for 6 months to establish the brand presence, analyse market trends and market research • Designed, developed, and implemented the strategic plans to ensure continual growth and successful fulfilment of the company’s mission in the future. Serve as a consultant for change management and disseminated learnings for various locations - Germany, UK, Australia, and Hong Kong • Worked in close collaboration with the Technical Team to ensure payment gateways for different locations was working smoothly and resolved issues related to the website and its contents ITIL Trainer: • In capacity of the Lead ITIL Trainer, utilized broad scope of academic knowledge towards identifying areas where current provision was in need of revision or improvement and contribute to the planning, designed and development of objectives and material • Leveraged broad competencies in designing teaching materials for ITIL Modules, scheme of work, weekly teaching plan, assessment and marking scheme • Built on, providing academic leadership that maintains and grows Edusys Services’ reputation for high quality business education through effective strategic and operational planning Highlights  Served as the Chief coordinator between accreditation bodies (APMG, EXIN, CSME, PeopleCert) and Edusys Services Private Limited  A key member of the investment team who played the pivotal role in bagging the funding of USD 8 million dollars from Sequoia Capital  Co-authored the training module for ITIL and SCRUM study materials which the company used in the classroom  Successfully contributed to the expansion of business in the US, India, UK, Australia, Middle East and Asia  Promoted to Senior Manager from Assistant Manager within 4 months VMEdu Inc. Oct’2012 - May’2013 SENIOR MANAGER, Phoenix, USA Pivotal in setting up operations of the company in the US as an extension of the office in India. Established the company strategies in US primarily dealing with marketing and sales, operations, recruitments, logistics, and initial course delivery. Hired and trained the Customer Support Team in the US for providing first level resolutions. Set up the first classes for the new products like ITIL, Scrum in US and helped in hiring the trainers for the same KOTAK MAHINDRA PRIME LIMITED May’2010 - May’2011 RELATIONSHIP MANAGER, Bangalore WIPRO BPO Sep’2006 - Aug’2007 TECHNICAL SUPPORT ASSOCIATE, Bangalore
  • 3. A C A D E M I C C R E D E N T I A L S MBA ICFAI Business School, Hyderabad (2010)  Marketing & Operations Bachelors Terna Engineering College, Mumbai University (2006)  B.E. - Electronics & Tele Communication Engineering Certifications  ITIL Foundation and ITIL Expert  PRINCE2 Foundation  Scrum Master Certified from SCRUMstudy  Six Sigma Green Belt  Digital Marketing Certification Course - Manipal Global A D D I T I O N A L I N F O R M A T I O N Address Languages Interests  A - 3 East Side Enclave, 54 Anna Colony, Besant Nagar, Chennai - 600090  English, Tamil, and Hindi  Playing cricket and volleyball, and a frequent blood donor
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