AIESEC as a Business [NSW STATECON 2014]

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  1. AIESEC AS A BUSINESS 2. Session Objectives I understand the business model of AIESEC I understand why the LC is working together I understand how…
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  • 1. AIESEC AS A BUSINESS
  • 2. Session Objectives I understand the business model of AIESEC I understand why the LC is working together I understand how the LC can achieve more results through synergy
  • 3. What is AIESEC?
  • 4. A social enterprise is an organizationthat applies commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders.
  • 5. What is business model? • “A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy” • How does a company achieve their bottom line?
  • 6. Business Canvas
  • 7. Apple Consumer electronics Computer software Personal computers
  • 8. Key Strengths Strong branding Innovation Customer service Brand Loyalty
  • 9. What makes Apple so successful?
  • 10. Value proposition Product differentiation New & Innovative products Portability New ways to work/play/live
  • 11. Customer Segments Teenagers University Students (Gen Y) Adults (Baby Boomers) Business people Kids
  • 12. Channels Online website Apple retail stores Resellers
  • 13. Key Activities Online marketing (website) Conference presentations Constant R&D
  • 14. Key Resources Talent/People/R&D Manufacturing Distributors
  • 15. Customer Relations One to one customer support Product support Constant media engagement
  • 16. • What makes Apple so successful?
  • 17. What about AIESEC? • What is our value proposition as a business? • Who do we attract? • How can we stay competitive in the market? • …..
  • 18. Value proposition Youth Leadership development Personal & Professional development International Network Opportunity to create positive impact
  • 19. Market Segment Students from specific backgrounds Companies with specific HR needs
  • 20. Key Channels Online marketing (social media) Offline marketing (events, posters) Referrals
  • 21. Key Activities Manage a local committee Marketing exchange Corporate Partner servicing Run conferences
  • 22. Key Resources You! People / Talent Network
  • 23. Customer Relations  CEM Strategy NPS analysis
  • 24. Why AIESEC is not leading in the industry?
  • 25. Importance of synergy
  • 26. Wrap up I understand the business model of AIESEC I understand why the LC is working together I understand how the LC can achieve more results through synergy
  • 27. Video
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