3 Steps to Increase Retail Conversion

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Retail

  Strategies for increasing retail conversion.
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Transcript
  • 1. Mastermind In Session
  • 2. Summary of Session one
  • 3. Why learn conversion?
  • 4. Never underestimate difficulties of conversion
  • 5. The new retail environment
  • 6. This is conversion 101
  • 7. Show Picture Slide 38 •The current recording slides starts from here
  • 8. Learn from those at the top
  • 9. Disney conversion principles
  • 10. Disney conversion principle one Disney is in the money extraction business
  • 11. Disney conversion principle two Disney is not bound by industry norms
  • 12. Disney conversion principle three Disney defies industry pricing norms
  • 13. Disney conversion principle four Disney makes shopping an entertainment
  • 14. Disney conversion principle five Disney implement effective market segmentation
  • 15. Disney conversion principle six Disney creates different customers levels
  • 16. Why is Amazon the so good at conversion?
  • 17. Amazon conversion principle one Remove the barrier to purchase
  • 18. Amazon conversion principle two Increase your trust factor
  • 19. How do you implement the info in your store?
  • 20. First answer these questions: Who you are trying to sell to? What you are going to sell to them How you are going to sell it to them
  • 21. Know your customers
  • 22. Know your competition
  • 23. What are they really buying from you?
  • 24. How are you selling it to them?
  • 25. Review & Workshop
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